Victor Guzman

• Direct multi‑disciplinary service operations while leading districtwide sales initiatives that increased revenue, expanded service agreements, and supported new dealer and contractor acquisition directly aligning with regional sales leadership expectations.
• Strengthened market share by partnering with sales teams to optimize margins, improve PMA scope, and implement value‑based selling strategies that enhanced competitive positioning across the region.
• Improved customer satisfaction by ensuring timely communication, accurate deliverables, and high‑quality service execution supporting repeat business and long‑term loyalty.
• Developed and coached sales representatives through structured funnel reviews, technical training, and market insights, building a strong talent pipeline aligned with the role’s responsibility to mentor Territory Sales Managers.
• Executed growth initiatives including targeted outreach, service bundling, and digital solution integration to expand account penetration and drive multi‑line sales consistent with corporate programs.
• Collaborated with regional leadership to forecast revenue, identify market trends, and align resources to strengthen profitability and support sustained market expansion.

• Delivered strong regional sales performance by leading teams to exceed revenue goals, expand market share, and strengthen dealer and contractor relationships.
• Increased quoting opportunities and drove 8–10% YOY revenue growth through improved deficiency identification, targeted sales training, and disciplined funnel management directly supporting territory development.
• Improved close rates by 15% by coaching teams on value‑based selling, optimizing margins, and elevating lead quality aligning with the role’s focus on maximizing sales dollars and competitive positioning.
• Built a strong talent pipeline by mentoring emerging leaders and reinforcing customer loyalty through accurate deliverables, proactive communication, and high‑quality service execution.

• Responsible for safety, growth, engagement and development of field & supervisors.
• Ensure maximum productivity, manage labor hours and disposal expenses.
• Turnover reduction from 60% of Supervisors, down to 20%.
• Increase of employee engagement score. From 10.5 to 74.
• Increase of customer Net Promoter Score up 60 points.
• Improvement of VCR/DVIR compliance – from 39% to 99.3%
• Extra revenue driven from the service side (contests) – FY18 $450K. First 3 months of FY19 we achieved 66% of last year’s total $298K.
• Improved 12, 14- & 60-hour driver violations from 74 down to 6.
• Employee development – promotion of 2 drivers to Supervisors

• Oversee operations.
• Recruit, manage and develop employees.
• Customer retention
• Achieve sales, profit, inventory and payroll goals.
• Manage a budget and dealing with operational issues that affect service.
• Results = Achieved Cintas' highest rental location honor of OAA, "Outstanding Achievement Award". This is accomplished by combining both growth & profit % = or > than 30%.

• Achieve the operation's new sales business goals including aggressive growth and profit requirements. Recruit hire and develop sales representatives. Motivate and maintain a competitive environment. Educated on material cost, pricing integrity, and return on investment, time management and sales techniques.
• Results-
• 52% year over year growth in the first year. Multiple Presidents Club achieving sales reps. 3 Diamond Level sales reps.