Figma
Vidyuth Subbaiah
Associate Director UX
Houston,TX
Summary
- Associate Director of UX Design with 18 years of design and 4 years of management experience
- Customer focused, working backwards from customer goals • Detailed knowledge of the complete product lifecycle
- Passionate to solve complex business & user problems using qualitative & quantitative methods
- Proven ability to create design strategy, build teams and deliver products
- Proven ability to embed Design Thinking in an organization • Deep understanding of UI & Interaction design backed by user research
- Excellent communicator and able to articulate design vision to any audience
Quote
A talented user experience architect with great experience in e-commerce, Vidyuth has a great eye for detail and the tenacity to work with a problem until it is solved. He has a professional attitude, is always punctual and will always make sure that deadlines...
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Overview
18
18
Years of delivering experience that user love!
Work History
Associate Director UX
S&P Global
Houston, TX
02.2013 - Current
- Lead team of UX/UI Designers
- Established strong design voice within engineering-led organization and improved design-engineering alignment
- Successfully implemented Design Thinking Methodology and improved project success rate by 40%.
- Shipped 10 significant design improvements on bi-monthly cadence, resulting in 25% increase in user satisfaction. Set overall design direction that aligns with company goals
- Own end-to-end design process including Generative and Exploratory research and user journeys to high fidelity and interaction design
- Use quantitative & qualitative methods to uncover user patterns, behaviors, & insights
- Managed company-wide Design System, leading to 25% increase in brand consistency across all products.
- Work with product leadership to help inform future roadmaps
UX Architect
Halliburton
Houston, TX
08.2011 - 02.2013
- Create journey maps to represent timelines of touchpoints between user and app
- Produce user interaction flows by creating prototypes
- Conducted 50 user interviews and collected feedback, leading to 40% improvement in product design based on user needs and preferences.
- Mentored and inspired team of over 50 developers and designers, resulting in 30% increase in team morale and productivity.
Provided technical excellence leadership, resulting in 35% increase in adoption of industry best practices and more efficient design process - Defining and guiding strategy and development of new products
Senior UX Design Lead
Infosys
London, London
01.2008 - 08.2011
- Worked in e-commerce domain for Tesco's direct-to-consumer website
- Instrumental in redefining Tesco.com Information Architecture
- Produced user flows for over 65 different scenarios and personas, leading to better understanding of user needs
- A hands-on leader in creating 125 reusable prototype modules, resulting in 50% reduction in design time and increased design consistency
- Produced user journeys for over 45 complex e-commerce scenarios, leading to increased conversion rates.
UX Designer
ITC Infotech
Aarhus, Denmark
05.2007 - 01.2008
- Instrumental in designing user experience for Danske Bank's e-banking Nordic customers
- Design wireframes & rapid prototypes for complex user flows & scenarios for e-banking system
- Assist in user testing, observation, collecting, and documenting feedback from users
- Managed cohesive design quality across 5 projects, adhering to prescribed themes and functional choices
UX Designer
McAfee
Bangalore, Karnataka
08.2006 - 05.2007
- Designed experience focusing on usability, user journeys for antivirus apps
- Identified problems by brainstorming with users, and validated workflows through design iterations
UI Developer
Infosys
Bangalore, Karnataka
08.2005 - 08.2006
- Designed & developed user interface for online banking system
- Hands-on front-end coding to develop designs and conduct stakeholder interviews and user feedback
Education
Masters, PGDCA - Computer Applications
Mangalore University
Mangalore 03.1999 - 04.2022
Bachelor of Commerce - Business And Computer Applications
Mangalore University
Mangalore 03.2003 - 05.2004
Skills
Design Team BuildingDesign ThinkingJourney mappingStrategic Design
Design System & tokens
Design StrategyProduct DevelopmentDesign Leadership DesignActive ListeningUsability & User TestingMentorship & MotivationEmpathy DesignAgile / ScrumCustomer CentricCritical Thinking
Empathy
Software
Axure
FigJam
Balsamiq
Adobe XD
Webflow
No Code Tools
Timeline
Associate Director UX
S&P Global
02.2013 - Current
UX Architect
Halliburton
08.2011 - 02.2013
Senior UX Design Lead
Infosys
01.2008 - 08.2011
UX Designer
ITC Infotech
05.2007 - 01.2008
UX Designer
McAfee
08.2006 - 05.2007
UI Developer
Infosys
08.2005 - 08.2006
Bachelor of Commerce - Business And Computer Applications
Mangalore University
03.2003 - 05.2004
Masters, PGDCA - Computer Applications
Mangalore University
03.1999 - 04.2022