Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
References
Timeline
OperationsManager
Vidya Kanaraya Moorthy

Vidya Kanaraya Moorthy

Austin

Summary

Data-focused SEO Specialist with proven expertise in technical and on-page optimization, driving significant increases in organic traffic and search visibility through data-driven strategies. Skilled in keyword modeling and content performance analytics, leveraging tools such as Google Search Console, SEMrush, Screaming Frog, and Python to derive actionable insights. Committed to further integrating SEO with data science to enhance digital performance and support business growth.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Data-Driven SEO Strategist

MFG Tribe
Austin
11.2024 - 01.2025
  • Data-focused SEO Specialist with proven expertise in technical and on-page optimization, keyword modeling, and content performance analytics.
  • Demonstrated success in boosting organic traffic and search visibility through data-backed strategies and automation.
  • Adept at leveraging tools like Google Search Console, Screaming Frog, and SEMrush to extract actionable insights, monitor KPIs, and drive continuous improvement.
  • Passionate about integrating SEO insights with data science practices to optimize digital performance and fuel business growth.

Technical SEO Analyst

CKdigital Solutions
Austin
04.2024 - 11.2024
  • Results-oriented SEO Analyst specializing in on-page and technical SEO, keyword intelligence, and data-powered content strategies.
  • Experienced in transforming large-scale site data into actionable insights that enhance ranking, engagement, and conversion.
  • Skilled in A/B testing, crawl diagnostics, structured data analysis, and competitive benchmarking to improve site health and organic reach.
  • Proficient in Python for automation and SEO data analysis. Eager to apply data science methodologies to evolve modern SEO.

Education

Graduate Certificate - Data Science And Business Analytics

UT Austin
Austin
04-2025

Master of Science - Computer Science

Dayananda Sagar
India
06-2014

Skills

  • SEMrush, Google Analytics, Google Search Console, Screaming Frog, Basecamp, Asana
  • Python, MySQL, Excel
  • Tableau, Seaborn, and Matplotlib
  • Pandas, NumPy, EDA, Feature Engineering, Regression, Classification
  • Jupyter Notebook, Google Colab, Anaconda, VSCode, Spyder

Certification

  • Google: Fundamentals of Digital Marketing
  • UC Davis: Search Engine Optimization
  • Prompt Engineering with ChatGPT

Languages

English
Professional

References

References available upon request.

Timeline

Data-Driven SEO Strategist

MFG Tribe
11.2024 - 01.2025

Technical SEO Analyst

CKdigital Solutions
04.2024 - 11.2024

Graduate Certificate - Data Science And Business Analytics

UT Austin

Master of Science - Computer Science

Dayananda Sagar

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