Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Vince McCarthy

Summary

Experienced Senior Sales Executive known for consistently elevating company brands through successful sales and management strategies. Proven track record of surpassing targets and driving revenue growth. Recognized as a passionate expert and trusted business consultant, skilled in operations, pricing, and industry dynamics. Proficient in coordinating with partners and stations to achieve sales objectives while cultivating robust professional relationships. Motivated visionary dedicated to delivering exceptional results.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Senior Account Executive

Nexxen
12.2024 - Current
  • Developed new team working to combine the power of linear television with data
  • Increased account retention by building strong relationships with clients and addressing their needs promptly.
  • Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.

Senior Vice President of Sales

CBS Television Stations
05.2022 - 11.2023
  • Achieved sales goals and targets by cultivating and securing client relationships.
  • Negotiated and closed sales contracts with new and existing clients to increase revenue.
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Led National Sales and implemented cohesive budgeting for all of sales.
  • Developed and implemented revised compensation plan
  • Upgraded sales operations through technology and introducing new programs.
  • Instituted sales training programs that enhanced team's ability to identify upsell and cross-sell opportunities, contributing to incremental revenue gains.
  • Directed and mentored team of 5 regional managers and over 30 National Account Executives, fostering collaborative and high-performance culture.

Director of National Sales

CBS Television Stations
10.2016 - 04.2022
  • Met with clients to give sales presentations, negotiate contracts.
  • Developed and implemented effective sales strategies and led team members to achieve sales targets.
  • Established and adjusted pricing by monitoring competition along with supply and demand.
  • Trained and developed exceptional sales leaders.
  • Consistently achieved budgets and sales goals
  • Managed 15 Account Executives and 175 Million in annual revenue

Local/National Sales Manager

CBS Television Stations WCBS-TV
03.2006 - 10.2016
  • Met revenue goals by capitalizing on partnerships and tent pole opportunities
  • Collaborated with National team to develop and sell group sponsorships
  • Manages 8 Account Executives and 200 Million in annual revenue

Local/National Sales Manager

CBS Television Stations KCAL-TV
03.2003 - 03.2006
  • Increased revenue and share in both Local and National roles
  • Sold new sponsorships in both Lakers and Angels sport Franchises

Education

Bachelor of Arts - Communication Studies

SUNY College At Cortland
Cortland, NY

Skills

  • Revenue Generation
  • Digital Media
  • Performance Metrics
  • Marketing Strategy
  • Client Relations
  • Contract Negotiations
  • Business Development
  • Sales Strategy Development
  • Sales Team Training
  • Streaming and CTV sales

Certification

The Trade Desk Edge Academy Certified: Executive Program


The Trade Desk Edge Academy Certified: Data-Driven Planning


The Trade Desk Edge Academy Certified: Marketing Foundations


The Trade Desk Edge Academy Certified: The Future of the Open Internet


Timeline

Senior Account Executive

Nexxen
12.2024 - Current

Senior Vice President of Sales

CBS Television Stations
05.2022 - 11.2023

Director of National Sales

CBS Television Stations
10.2016 - 04.2022

Local/National Sales Manager

CBS Television Stations WCBS-TV
03.2006 - 10.2016

Local/National Sales Manager

CBS Television Stations KCAL-TV
03.2003 - 03.2006

Bachelor of Arts - Communication Studies

SUNY College At Cortland

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