Vincent Gleason
Auburn
Summary
Attained industry-recognized results as Executive Director & Director of Marketing. Accomplished winner of 5 major awards as Executive Director and Senior Director of Marketing.
Operations professional prepared to bring wealth of experience and high standards to new role. Known for achieving impactful results and fostering collaborative team environment. Reliable and adaptable to evolving business needs. Skilled in strategic planning and operational oversight.
Overview
19
19
years of professional experience
Work History
General Manager of Operations
The Vault
04.2021 - Current
- Full Service Online Catalog
- Marketing Classes
- Graphic Design
- Work on Political Campaigns
- Local, Regional, National Events
- PR/ Media Creation
- Led strategic initiatives to enhance operational efficiency and drive revenue growth.
- Fostered a results-oriented culture through effective leadership, mentoring, and team development.
- Managed vendor relationships to negotiate contracts that improved service delivery and reduced expenses.
- Analyzed market trends to inform business strategy and identify new growth opportunities.
Direct Service Professional
Liberty Resources
02.2018 - Current
- Mobile Travel and Care of Multiple Clients. Covered all of NY in 2020-2021.
- Daily follow of governmental guidelines & multi-unit management.
- Government Services
- Facilitated daily living skills training for individuals with disabilities.
- Implemented personalized care plans to enhance client independence and well-being.
- Collaborated with interdisciplinary teams to coordinate client services effectively.
- Monitored client progress and adjusted support strategies to meet evolving needs.
- Provided emotional support and guidance to clients and their families in crisis situations.
Director of Marketing & Development
Auburn Hunger Task Force
07.2020 - 06.2021
- Head of All Marketing Programs.
- Manager of Development Programs.
- Developed and executed comprehensive marketing strategies to enhance community engagement and awareness.
- Led cross-functional teams to implement successful fundraising campaigns and initiatives.
- Established partnerships with local businesses and organizations to expand resource availability for hunger relief programs.
- Oversaw digital marketing efforts, including social media management and email campaigns, increasing online presence.
- Analyzed market trends and consumer behavior to inform strategic decisions and improve outreach efforts.
Director of Marketing & Consultant
Bizxposure & DCS of New York
01.2017 - 01.2019
- Work with ownership to create new revenue streams. Rebrand of social media to attract new customers. Creation of events and festivals to drive new traffic.
- SEO Tools & Google Analytics Specialist
- Development of business and media plans.
Senior Director of Marketing & Business Development
Fingerlakes Mall Acquisitions
01.2013 - 01.2017
- Rebrand of struggling mall division for maximum efficiency. Raised foot traffic over 600% in 2013 compared to prior year. Raised foot traffic 40% more in 2014.
- Creation of 4 new centers for daily cash revenue within 90 days.
- Graphic design and media in house.
- Saved over 40% on budget 2014 & 2015 through use of strategic partnerships.
Executive Director & Director of National Media
TheRun4Life Inc.
01.2007 - 01.2013
- Serving Cayuga County and the surrounding areas of New York State. Setting up healthy events for the communities in the service area. Corporate focus on fighting child obesity, and child friendly events.
- Creator of over 4000+ events in the Greater NY area
- Winner of 2 national contests in 2010-2011 with Pepsi Co.
- 4-Time Winner of the Guidestar Gold Award for Transparency.
Education
Doctorate Studies -
Walden University
01.2014
Master of Business Administration - Law, Marketing, NPO
Marylhurst University
01.2011
Bachelor of Arts - Social Services, Structuring
Empire State College
01.2008
Skills
- Microsoft Suite, Excel, Word & Publisher Graphic design and event flyers
- Website creation & hosting SEO Social media analytics & branding
- Logistics management
- Business analysis
- Operations management
- Inventory management
- Team leadership
- Staff management
Timeline
General Manager of Operations
The Vault
04.2021 - Current
Director of Marketing & Development
Auburn Hunger Task Force
07.2020 - 06.2021
Direct Service Professional
Liberty Resources
02.2018 - Current
Director of Marketing & Consultant
Bizxposure & DCS of New York
01.2017 - 01.2019
Senior Director of Marketing & Business Development
Fingerlakes Mall Acquisitions
01.2013 - 01.2017
Executive Director & Director of National Media
TheRun4Life Inc.
01.2007 - 01.2013
Master of Business Administration - Law, Marketing, NPO
Marylhurst University
Bachelor of Arts - Social Services, Structuring
Empire State College
Doctorate Studies -
Walden University
SPECIAL INTERESTS AND ACTIVITIES
Annual fundraiser for food pantries in my community., Teacher Marketing courses and seminars, 2014-2021.
HONORS, AWARDS, AND SPECIAL RECOGNITION
Guidestar Non-Profit of the Year Award Winner 2011-2014., Woodmen of the World Marketing of the Year Award, 2014, 2015., Featured Marketing & Humanitarian of the Year, 2015. Article Featured January 31, 2016. Auburnpub.com., 2008 Fitness Gold Medalist. Awarded President George W. Bush. (Washington, D.C.)