Vincent Mariani
East Islip,NY
Summary
Driven, visionary CEO with 25+ years of advanced operational experience in executing winning business strategies resulting in consistent growth and profitability. Leads with an energetic and strong bias for action that leverages strategy, operational excellence, integrative problem-solving and culture to champion expansive market development while building high-performing teams. Primed to utilize over two decades of experience to make an immediate impact with an ambitious business that wants to grow.
Overview
35
35
years of professional experience
Work History
Chief Executive Officer
Honors Holdings, LLC - Orange Theory Fitness
Atlanta, GA
05.2023 - Current
- Directly led the largest platform in the Orange Thoery system, overseeing 140 locations across 11 states and managing a workforce of more than 1,500 employees.
- Successfully drove the restructuring of the executive team to better align skills and experience with organizational goals.
- Implemented disciplined cost savings initiative that saved the company over $2M in EBITDA wihout comprimising productivity
- Exceeded the system average of reocurring members by over 3x's through successful opening of 3 flagship locations.
- Appointed President of the Independent Franchise Council, overseeing a productive and solution-based relationship with the franchisor
- Achieved exceptional year-end results, surpassing system performance by 20% in both membership sales and studio earnings
Chief Executive Officer
EbLens - Clothing & Footwear
Torrington, CT
07.2019 - Current
- Effectively deliver executive leadership to over 500 employees in 52 locations across 6 states driving $60M in annual sales.
- Strategically led the organization by establishing key business direction which included the opening of 6 new locations in record time.
- Generated best-ever EBITDA margins while navigating through COVID with no full-time layoffs.
- Trained, developed and mentored re-designed executive team with redesignated roles and objectives.
- Fostered change in company culture to be more transparent and accountable which led to improved communication and trust.
- Orchestrated cross-category product transition strategy and complete re-positioning to replace Nike.
- Initiated formal quarterly performance evaluation process by department which resulted in increased financial acumen and strategic planning.
Chief Marketing and Merchandising Officer
Vitamin World
Great River, NY
06.2016 - 06.2019
- Conceive and design all branding, creative and marketing campaigns cohesively leveraged in all channels.
- Led complete packaging re-design for all proprietary sub-categories across entire brand architecture.
- Directly drove the transition of 542 private label products spanning 15 qualified contract manufacturers.
- Responsible for purchasing, pricing and vendor relations across 54 active third party suppliers.
- Coordinated and drove diligence process which resulted in a successful acquisition by Feihe International.
Chief Strategy Officer
Bio-Botanica Inc.
Hauppauge, NY
02.2015 - 06.2016
- Appointed as key strategic advisor to the CEO to devise, activate and accelerate sales, marketing, innovation, branding, operational and cultural growth initiatives.
- Directly led and championed restructuring of key organizational roles with clear defined strategies, job responsibilities and performance metrics.
- Built and designed dynamic financial reporting model that provided essential visibility to key departments to support increased productivity and growth.
- Led the design and execution of the company’s most successful private label project which encompassed branding, product formulation, copy, pricing and marketing which generated the largest ever purchase order.
Senior Vice President of Store Operations
General Nutrition Centers
Pittsburgh, PA
04.2014 - 01.2015
- Key Member of corporate executive team that drove critical process improvement within all departments of the organization to maximize revenue and EPS growth.
- Led team of 4 Vice Presidents with annualized volume of $1.6B - 3,300 domestic retail stores with over 15,000 employees.
- Drove creation and implementation of talent management system, incentive plan, and balanced performance metric scorecard to foster improved culture, employee buy-in and consistent execution.
- Contributed to higher productivity levels and a significant decrease of 20% in Regional Director turnover through the strategic expansion of the supervisory team.
Vice President of Merchandising
General Nutrition Centers
Pittsburgh, PA
05.2011 - 04.2014
- Strategically built and designed an agile, dynamic team with laser-focused brand building plans with extreme success in articulating key merchandising initiatives that grew sales from $825M to over $1B.
- Effectively launched over 155 private-label items with over $180M in incremental sales.
- Successfully championed the most successful launch of GNC’s newest brand in the hardcore diet space, GenetixHD resulting in sales over $15M.
- Directly revitalized the Total Lean brand by improving brand positioning and innovation resulting in a sales increase of $50M to $80M in 3 years.
Division Sales Director
General Nutrition Centers
Pittsburgh, PA
09.2003 - 05.2011
Regional Sales Director
General Nutrition Centers
Pittsburgh, PA
03.1998 - 09.2003
Senior Store Manager
General Nutrition Centers
Pittsburgh, PA
01.1990 - 03.1998
Skills
- Executive Leadership & Communication
- New Business Development & Growth
- High-Performance Team Building
- Loyalty Marketing & Customer Targeting
- Operational Excellence & Execution
- Manufacturing & Supply Chain Planning
- Strategic Marketing & Branding
- Innovation & Product Development
Specialized Skills - Strategic Consultant
- Member of GLG consulting firm
Timeline
Chief Executive Officer
Honors Holdings, LLC - Orange Theory Fitness
05.2023 - Current
Chief Executive Officer
EbLens - Clothing & Footwear
07.2019 - Current
Chief Marketing and Merchandising Officer
Vitamin World
06.2016 - 06.2019
Chief Strategy Officer
Bio-Botanica Inc.
02.2015 - 06.2016
Senior Vice President of Store Operations
General Nutrition Centers
04.2014 - 01.2015
Vice President of Merchandising
General Nutrition Centers
05.2011 - 04.2014
Division Sales Director
General Nutrition Centers
09.2003 - 05.2011
Regional Sales Director
General Nutrition Centers
03.1998 - 09.2003
Senior Store Manager
General Nutrition Centers
01.1990 - 03.1998
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