Vinícius Penna
Norton,Ohio
Summary
Accomplished Strategic Account Manager at ContiTech USA, Inc., excelling in sales strategy development and fostering customer relationships. Demonstrated success in revenue growth and cross-functional collaboration, leveraging both negotiation expertise and strategic sales acumen to drive market expansion and product innovation.
Dedicated and adaptable professional with a proactive attitude. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.
Overview
12
12
years of professional experience
Work History
Strategic Account Manager
ContiTech USA, Inc.
01.2023 - Current
- Responsible for managing CNH (Global) and AGCO (Americas) within the agricultural sector.
- Customer Relationship & Account Growth: Establish and strengthen long-term relationships with key stakeholders at AGCO and CNH.
- Strategic Sales and Account Management: Develop and execute customized sales strategies for AGCO and CNH.
- Product Knowledge: Conveying Solutions, Dynamic Suspension Solutions, Fluid Handling Solutions, and Power Transmission Solutions.
- Innovation and Product Development: Work closely with customers to foster collaborative, innovative projects.
- Cross-Functional Collaboration: Collaborate with internal teams (R&D, engineering, and operations) to ensure the timely delivery of customer-driven projects and solutions.
- Contract Management and Negotiations: Oversee negotiations for product pricing, contracts.
- Identified new business opportunities to increase revenue.
Head of Region Latin America CST
Continental Produtos Automotivos S.A.
01.2022 - 01.2023
- Develop and execute the LATAM business strategy for each CST segment.
- Create and boost the interface between LATAM markets.
- Support four business fields (Agro, OTR, Harbor, and MH) and develop sales in LATAM.
- Identify and understand the needs, and facilitate the growth of all LATAM employees in all aspects.
ST Market Manager Mercosul
Continental Produtos Automotivos S.A.
01.2018 - 01.2023
- Replacement and original equipment responsible in Mercosur.
- Conducted market research to understand customer needs, preferences, and buying behaviors.
- Sales and consulting regarding commercial specialty tires, with a focus on profitability.
- Business partnership development, relationships, and negotiations with key accounts and dealers.
- Commercial strategy involving price analysis and technical recommendations for different tire applications.
- Analysis performance, product quality, and technical recommendations.
- Identify market needs related to products and utilization.
- Strategic consulting, including business plan and sales strategy development.
- Budget and Forecast.
- Created and managed budgets for campaigns, promotions, and advertising initiatives.
CST Market Manager Brazil
Continental Produtos Automotivos S.A.
01.2013 - 01.2018
- Technical sales, identify opportunities, and training to develop new dealers and customers
- Developed and implemented marketing plans to increase brand awareness, market share, and customer loyalty.
- Created and managed budgets for campaigns, promotions, and advertising initiatives.
Education
Post-Graduated - Business and Marketing
FAAP
01.2003
Degree - Agronomic Engineering
Rio de Janeiro University UFRRJ
01.1997
Skills
- Sales strategy development
- Sales presentation and negotiations
- Revenue generation
- Business strategies
Key Qualifications
- Specialty Tires Business Development since start in Brazil (2008)
- ST Mercosul Market Manager since 2018
- Knowledge in Material Handling, Harbor, Agriculture and OTR business development
- ST Mercosul O.E. responsible: Agriculture and OTR tires development with John Deere
- Ability to execute, meet goals and results oriented
- Effective work relationships, leadership and team development
- Experience on Technical Sales from understanding customer needs and Total Cost Ownership implementation
- Responsible for Strategic Planning, Marketing and Market Intelligence
- Experience in drawing up proposals and commercial strategies, price, negotiation, as well as analysis of investments required for the business strategy.
- Experience on preparing Strategies and Sales Budget, based on S&OP – Sales & Operation Planning – with national and international coverage.
- Experience negotiation with local and international customers, aligned with the global strategic vision, focused on relationship and results
Accomplishments
· ContiTireAward Winner 2019 - Profitability: the energy that boosts our motivation
· CST Sales Manager of the Year Americas - 2021
Personal Information
- Number of Children: 2
- Date of Birth: 08/16/73
- Nationality: Brazilian
- Marital Status: Married
Languages
English
Advanced (C1)
C1
Spanish
Advanced (C1)
C1
Portuguese
Proficient (C2)
C2
Timeline
Strategic Account Manager
ContiTech USA, Inc.
01.2023 - Current
Head of Region Latin America CST
Continental Produtos Automotivos S.A.
01.2022 - 01.2023
ST Market Manager Mercosul
Continental Produtos Automotivos S.A.
01.2018 - 01.2023
CST Market Manager Brazil
Continental Produtos Automotivos S.A.
01.2013 - 01.2018
Post-Graduated - Business and Marketing
FAAP
Degree - Agronomic Engineering
Rio de Janeiro University UFRRJ
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