Virginia Fortner
Springdale,AR
Summary
Self-starter with varied background in marketing, customer service, strategic planning, product line creation, and media relations looking for a challenging position
Overview
37
37
years of professional experience
Work History
Owner/General Manager of Operations
Ingle Fence Company
North Little Rock, AR
10.2022 - Current
- Established operational protocols to ensure efficient workflow and quality control in fencing projects.
- Managed supply chain logistics, optimizing material procurement and inventory management processes.
- Supervised installation teams, providing training and mentoring to enhance skill development and performance.
- Developed strategic marketing initiatives that increased company visibility and client engagement in local markets.
Cheer Team Manager
Lakeside Varsity
Hot Springs, AR
03.2018 - 05.2022
- Organized all events for the team including team-building functions, community appearances, and school functions.
- Planned all travel for the team including transportation, lodging, meals, schedules, and amenities.
- Developed and coordinated all merchandise ordering for team and fans
- Responsible for fundraising appx. $45,000 a year to pay for all travel and team competition expenses
- Developed, implemented, managed a Youth Cheer League for 4th, 5th, 6th grade athletes
- Created a complete public relations campaign for Varsity Team including Facebook, appearances, merchandise, and press.
- Envisioned, proposed and implemented a Unified Spirit Squad to include Cheerleaders, Dancers and Kids with Special Needs.
- Developed Agendas and led all Parent Meetings
- Managed and communicated with appx. 160 'cheer parents' on a regular basis
- Improved overall team morale with effective motivational techniques like reward programs, recognition events, and transparent communication practices.
Marketing Plans Strategic Planning
Private Consulting
01.2006 - 01.2019
- Provided Clients with Marketing Plans including Action Steps and Materials
- Provided Clients with Strategic Planning including leading planning meetings, interviews, SWOT analysis, goals, tasks and timelines
- Provided Marketing research for clients as desired
- Clients included a national construction company, a nationally known logistics and transportation company, a regional ad agency, several state-wide companies, and a few local businesses.
Vice-President of Marketing and Strategic Planning
St. Joseph's Mercy Health Center
01.1989 - 01.2006
- Collected Bad Debts as a Collections Agent
- Recruited Nurses during Nursing Shortage
- Developed and Presented New Employee Orientation/Education
- Developed Business Retention Program- St. Joe Gold
- Developed Senior Retention Program -St. Joe Gold Plus
- Planned and Implemented Staff Celebration Days
- Developed and Managed Nurse Call Program for Call-In Health Questions
- Managed Staff of Physician Liaisons for the Health System
- Developed all Marketing Materials for the Hospital including external and internal communications
- Media Contact for all Press including press releases and conferences- managed all press inquiries for the CEO
- Planned and Coordinated all aspects of Hospital Board Retreats including flights, lodging, entertainment, meals, and meeting details
- Hospital Contact Overseeing the Construction, Hiring, and Development of the Cardiac Product Line for the Hospital
- Developed Hot Springs Village Product Line including all services in the Village
- Managed and Oversaw a Hot Springs Village Board for the Product Line
- Researched, Designed and Developed an Alternative Care Center including hiring/supervising of employees
- Vice-President Supervising six departments and a staff of 200 employees - oversaw all budget planning and approval for all departments
Education
Masters of Business Administration -
University of Arkansas At Little Rock
01-1994
Bachelor of Science - undefined
Arkansas State University
01-1988
Skills
- Leadership
- Multi-tasking
- Organization
- Event Planning
- Customer Service
- Budgeting
- Employee Relations
Timeline
Owner/General Manager of Operations
Ingle Fence Company
10.2022 - Current
Cheer Team Manager
Lakeside Varsity
03.2018 - 05.2022
Marketing Plans Strategic Planning
Private Consulting
01.2006 - 01.2019
Vice-President of Marketing and Strategic Planning
St. Joseph's Mercy Health Center
01.1989 - 01.2006
Bachelor of Science - undefined
Arkansas State University
Masters of Business Administration -
University of Arkansas At Little Rock