Virginia Hamilton
Newark,DE
Summary
Results-driven Content and Collateral Manager with 28+ years of experience in financial services, specializing in credit card product marketing and customer communications. Proven expertise in developing compliant, customer-centric content strategies, managing end-to-end collateral production, and partnering with cross-functional teams to support acquisition, retention, and engagement. Adept at aligning brand messaging with regulatory requirements (TILA, CFPB) while ensuring materials are clear, compelling, and compliant. Strong record of optimizing content workflows, reducing review cycles, and improving campaign effectiveness through data-driven insights.
Overview
28
28
years of professional experience
Work History
Senior Marketing Analyst
Mercury Financial
10.2021 - Current
- Directed the development, review, and management of customer-facing disclosures across credit card acquisition and lifecycle marketing campaigns, ensuring accuracy, clarity, and regulatory compliance.
- Partnered with compliance, legal, and marketing teams to implement disclosures that align with Reg Z, UDAAP, and other applicable regulations, mitigating risk while enhancing customer transparency.
- Led cross-functional collaboration to embed disclosure requirements into marketing strategies, supporting both new product launches and ongoing campaign optimization.
- Developed and maintained governance processes to ensure timely updates to disclosures, reflecting regulatory changes, evolving business needs, and customer experience standards.
- Advised senior leadership on disclosure-related risks and opportunities, driving alignment between regulatory obligations and commercial objectives.
- Strengthened internal controls and audit readiness through documentation, monitoring, and proactive issue resolution.
- Partnered with lines of business and others to support efforts to improve collateral performance and timely execution.
- Managed collateral risk by adhering to policies, procedures and regulations.
- Analyzed business processes to identify cost savings and operational efficiencies.
- Prepared internal financial reports, and balance sheets.
- Established internal audit procedures to validate and improve accuracy of financial reporting.
- Complied with established internal controls and policies.
Marketing Execution Lead
Chase Bank
11.2014 - Current
- Work effectively in cross-functional, fast-paced environment to complete over 300 initiatives for the business in the past year.
- Development of positive relationships and built a trust with partners across numerous teams, leading to increased support opportunities.
- Development of and continued evolution of an agile process workflow for my new team.
- Facilitate the onboarding, documentation, execution, and post-execution of various marketing research, fulfillment, and servicing campaigns across brand and co-brand partners.
- Handle onboarding of new support efforts to include work in-take, definition and documentation of requirements, controls oversight awareness, and approvals, serving as point-of-contact between teams for consistency.
- Consolidate and prepare daily reports for my team to use during our daily stand-up meetings.
- Consolidate and prepare monthly reports for my internal team to capture lessons learned and updates to our best practices, as well as, monthly reporting for our controls and corrections partners for awareness.
- Develop SQL queries when needed to support data collection or ACME file creation for different initiatives
- Maintain Access database of efforts supported which is used in our reporting structure.
Functional Lead Analyst
Chase Bank
02.2011 - 11.2014
- Developed high level design of larger projects that facilitate an understanding of the business processes, applications, and data.
- Assisted IT and Business Architects with design solutions.
- Drafted detailed design objectives and developed architectural and system design documents to devise targeted solutions.
- Translated complex technical functionality to a non-technical audience.
- Facilitated and oversaw that the requirements were clear and meeting the business ask.
- Performed estimates of work hours for future efforts and tracked progress of in-progress efforts in both agile and waterfall environments.
- Participated in functional, non-functional, regression and performance testing.
- Drafted detailed design objectives and developed architectural and system design documents.
- Lead, mentored, and developed 15 (8 on-shore, 7 off-shore) junior developers and engineers thru the development project life cycle in both agile and waterfall environments for the development of products within cross-functional frameworks to improve coding standards.
- Participated in team meetings and provided input on deadlines, designs and enhancements.
Lead Application Developer
Chase Bank
07.2006 - 02.2011
- Mainly supported the larger projects related to Pricing, Statements, Rewards, Reissue, Card Management, Action Sequence and Standard Batch modules.
- Met with the business to brainstorm in discussion meetings.
- First response for issues and escalations involving card management, statements, and pricing which required collaborating with other members of team to handle troubleshooting and debugging.
- Evaluated and led root-cause analysis for production issues and system failures.
- Created and oversaw custom client solutions leveraging knowledge of COBOL, IMS, and DB2 programming languages.
- Converted project specifications into sequence of detailed instructions and logical steps for coding into functional business applications.
- Developed high quality technical specifications based on functional requirements in a timely manner.
- Lead and mentored a team of 12 employees (5 on-shore/7 off-shore) on a daily basis thru the development project life cycle using the waterfall methodology.
- Coordinated the implementation of large projects which would be supported during coordinated releases between all of the card platforms.
Senior Programmer Analyst
TSYS
07.1997 - 07.2006
- Wrote programs for TS2 platform using COBOL, CICS, IMS, and DB2 programming languages.
- Reviewed project documentation and made important changes to match updates to project scope.
- Mentored newly hired employees, prepared for project tasks, and trained on unfamiliar systems.
- Resolved customer issues by establishing workarounds and solutions to debug and create defect fixes.
Education
Associate of Applied Science - Computer Science And Programming
Columbus State University
Columbus, GA07.1997
Skills
- Content strategy development (multi-channel: print, digital, web, email, social, in-branch)
- Collateral creation & management (brochures, FAQs, disclosures, onboarding kits, sales sheets)
- Copywriting & editing for financial products and customer communications
- Marketing campaign support and lifecycle content development
- Brand voice alignment and customer-centric messaging
- Developed and executed marketing strategies for seven years
- Comprehensive knowledge of TS2 functionality
- Subject Matter Expert in Pricing, Terms, Statements, and Card Management
Education and Training
other
Timeline
Senior Marketing Analyst
Mercury Financial
10.2021 - Current
Marketing Execution Lead
Chase Bank
11.2014 - Current
Functional Lead Analyst
Chase Bank
02.2011 - 11.2014
Lead Application Developer
Chase Bank
07.2006 - 02.2011
Senior Programmer Analyst
TSYS
07.1997 - 07.2006
Associate of Applied Science - Computer Science And Programming
Columbus State University
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