VISHMITHA DSOUZA
Summary
Business Administration and Media & Communication major (3.78 GPA) with experience leading operational planning, budget management, and cross-functional execution across campus governance and media organizations. Managed $300K+ in organizational resources while building data-driven workflows and coordinating stakeholders at scale. Background in Operations Management and Information Systems with strong interest in operational strategy and technology-driven environments.
Overview
3
3
years of professional experience
Work History
Media Intern
Madden Media
04.2024 - Current
- Responsible for planning and execution workflows across content, analytics, and media teams for multi-client campaigns. Juggling up to 3 new city campaign simultaneously.Tracked the operational KPIs for marketing team using Google Analytics, DOMO, and reporting dashboards. Updated layouts to focus on key information tied back to company level KPIs.
- Developed new, standardized reporting processes to improve accuracy and turnaround time, leveraging AI to collect & semi-automate data collection and allowing DRIs to focus on narratives and key highlights.
Resident Advisor
Office of Housing & Residence Life
Allentown
06.2023 - Current
- Managed daily operations and policy compliance for a community of 45 or more residents.
- Implemented structured conflict resolution and incident response procedures.
- Coordinated logistics for community programming and engagement initiatives.
President
Muhlenberg Student Government Association
Allentown
03.2024 - 03.2025
- Directed operational planning and financial oversight of a $300K+ annual budget.
- Designed structured funding review processes, improving transparency and decision efficiency.
- Partnered with senior administrators and Board leadership on institutional initiatives.
- Led executive meetings, aligning priorities across multiple stakeholder groups.
Education
Bachelor of Arts - Business Administration and Media & Communication
Muhlenberg College
Allentown, PA05-2026
Skills
- Operations & Strategy: Process Improvement, Operational Planning, Budget Management, Cross-Functional Coordination
- Analytics & Tools: Excel, Google Analytics, DOMO, Resonate, Salesforce, Asana
- Execution: Program Coordination, Stakeholder Management, KPI Tracking
SELECTED OPERATIONAL IMPACT
- Oversaw allocation and operational governance of a $300K+ budget supporting 100+ organizations. Maintained budgets, and implemented quarterly budget checks to ensure no overspend.
- Responsible for updating senior leadership on program status through weekly reporting, developed analytics reporting workflows improving efficiency of weekly performance tracking.
- Executed multi-team campaign operations ensuring timeline alignment and delivery accuracy, responsible for launching semi-annual new media campaigns.
- Managed residential operations for a 45+ student community, maintaining compliance and conflict resolution systems. Recognized amongst top residential staff for 2 consecutive years.
Accomplishments
Phi Sigma Sigma
South Asian Students Association President
Cardinal Key Society
Tara DeMarzo Scholarship | Next Genius Scholar
South Asian Students Association President
Cardinal Key Society
Tara DeMarzo Scholarship | Next Genius Scholar
Languages
English (Fluent), Kannada (Advanced), Hindi (Fluent), Konkani (Fluent)
Timeline
Media Intern
Madden Media
04.2024 - Current
President
Muhlenberg Student Government Association
03.2024 - 03.2025
Resident Advisor
Office of Housing & Residence Life
06.2023 - Current
Bachelor of Arts - Business Administration and Media & Communication
Muhlenberg College