Vivian Liu
Boston,MA
Overview
2
2
years of professional experience
Work History
Social Media Lead Specialist
City Of Boston
07.2023 - Current
- Designed and wrote copy for social media posts, newsletters, flyers, website, and other marketing collateral.
- Developed and updated spreadsheets and databases to track, analyze, and report on performances.
- Assisted senior staff and marketing team with administrative tasks.
- Monitored online conversations about the organization, proactively addressing concerns or questions from constituents on social platforms.
- Attended and participated in planning and hosting of promotional events.
- Developed relationships with partners and stakeholders to strengthen the organization's reputation within the digital space.
- Strategized and organized an SMS campaign to promote a city-wide event.
- Assisted with the development of event strategies to promote accomplishment of marketing goals for future events.
Digital Marketing Intern
Fidelitas Development
06.2022 - 08.2022
- Wrote B2B and B2C copy for multiple brands.
- Conducted A/B testing for newsletters.
- Created email campaigns and social media posts/content for various platforms.
- Designed visual content/graphics for various social platforms.
- Wrote a blog for the company's website.
Education
Bachelor of Science - Business Management
University of Massachusetts Boston
Boston, MA12.2022
Skills
- Proficient in Microsoft Office
- Proficient in Google Suite
- Presentations
- Attention to detail
- Organizational skills
- Time management skills
- Experience with Canva, Sprout Social, Mailchimp, Slack, Wrike, Wix
- Understanding of various social media platforms (Facebook, Instagram, Twitter, Tiktok, etc)
Timeline
Social Media Lead Specialist
City Of Boston
07.2023 - Current
Digital Marketing Intern
Fidelitas Development
06.2022 - 08.2022
Bachelor of Science - Business Management
University of Massachusetts Boston
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