Vivian Morellón
San Diego,United States
Overview
8
8
years of professional experience
Work History
Founder and Partnerships Lead
Self-Employed
San Diego, United States
08.2025 - Current
- Founded and lead Funktion, a weekly digital newsletter and online community connecting San Diego's independent artists, musicians, and cultural creators with residents seeking authentic connection to the city, cultivating an ongoing network of media relationships and community partnerships across the city.
- Independently manage the full production cycle of a weekly publication such as intake of stories and partnerships, editorial production, asset creation, and distribution on a fixed weekly deadline.
- Maintain organized systems for tracking contributor commitments, partner assets, and content calendars across multiple concurrent monthly projects (city guides + weekly issues).
- Monitor subscriber growth and engagement trends to measure effectiveness and refine content strategy.
Communications Manager
Spy Optic
San Diego, CA
06.2024 - 07.2025
- Directed cross-departmental communication to keep timelines and priorities aligned across teams, coordinating press releases and event materials from brief through final delivery.
- Managed end-to-end project timelines for product launches and brand initiatives, coordinating across design, marketing, and leadership to keep deliverables on schedule
- Managed social media channels to boost engagement and increase brand visibility.
- Collaborated with digital team to design automated SMS and email marketing campaigns using Klaviyo.
- Analyzed complex channel data and key performance indicators (KPIs) to refine content strategy and optimize budget allocation.
Operations and Marketing Consultant
, United States
12.2022 - 05.2024
- Coordinated daily communication and scheduled weekly meetings between teams and stakeholders, ensuring timeline visibility and accountability for task completion.
- Audited marketing workflows and identified process improvements, defining clearer campaign structures to keep multiple concurrent projects on track.
- Created visual assets and branded copy for social media, managing email marketing and external campaigns to enhance brand presence.
- Developed content maps for Facebook, Instagram, X, TikTok, LinkedIn, and Pinterest to streamline content strategy across platforms.
Social Media Content Specialist & Account Executive
Phidel Digital
Los Angeles, CA
02.2022 - 12.2022
- Coordinated daily communication and scheduled weekly meetings between teams and stakeholders, ensuring timeline visibility and accountability for task completion.
- Managed content calendars and cross-channel production timelines for multiple clients simultaneously, coordinating deliverables from planning through publish.
- Tracked project timelines and performance benchmarks across accounts, identifying process bottlenecks that led to a 30% increase in delivery efficiency.
Lead Content Strategist
Untitled Future
Los Angeles, CA
03.2021 - 10.2021
- Led development of content calendars and messaging across digital channels, supporting Creative Director in creating visual content that increased audience interaction by 25%.
- Developed content strategies for trade shows and events, ensuring materials were effective for both technical and non-technical audiences.
- Coordinated cross-functional input from software, marketing, and leadership teams to deliver messaging and materials on tight deadlines for keynote events, demo days, and product launches.
- Managed documentation and asset production across multiple formats and stakeholders, maintaining organization and version control throughout each project.
Digital Marketing Coordinator
Mojo Marketing
San Diego, CA
11.2019 - 10.2020
- Executed SEO outreach activities and link-building efforts, driving 40% increase in organic search traffic.
- Measured and showcased KPI performance data through weekly reports, improving lead generation by 10%.
- Collaborated across creative and marketing teams to execute go-to-market timelines, tracking deliverables from concept through launch.
Co-Founder, Editor & Editorial Operations
NTCH magazine
San Diego, California
09.2018 - 03.2020
- Managed end-to-end print production for a biquarterly print and digital magazine, coordinating layout, proofing, and submission timelines from concept through final printed issue.
- Directed editorial themes and content strategy across web and print platforms, maintaining brand consistency.
- Designed editorial layouts using Adobe InDesign, Photoshop, and Illustrator, translating creative direction into print-ready files.
- Built and managed strategic partnerships with press, creators, and brands, producing collaborative content that expanded reach and reinforced the publication's local market authority.
Education
Associate of Fine Arts - Art History Honors
San Diego Mesa College
San Diego, CA01-2025
Bachelor of Science - Business Administration
FIDM
Los Angeles, CA01-2016
Associate of Arts - Interior Design: Foundation Level
University of California, Los Angeles
Los Angeles, CASkills
Client Relationship Management
- Customer Service & Guest Experience
- Sales & KPI Tracking
- CRM Tools (Mondaycom, Asana, Trello,
- Smartsheet, Google Workspace)
- Design & Space Planning
- Adobe Creative Suite
- Team Collaboration & Time Management
- Bilingual: English & Spanish
Timeline
Founder and Partnerships Lead
Self-Employed
08.2025 - Current
Communications Manager
Spy Optic
06.2024 - 07.2025
Operations and Marketing Consultant
12.2022 - 05.2024
Social Media Content Specialist & Account Executive
Phidel Digital
02.2022 - 12.2022
Lead Content Strategist
Untitled Future
03.2021 - 10.2021
Digital Marketing Coordinator
Mojo Marketing
11.2019 - 10.2020
Co-Founder, Editor & Editorial Operations
NTCH magazine
09.2018 - 03.2020
Associate of Fine Arts - Art History Honors
San Diego Mesa College
Bachelor of Science - Business Administration
FIDM
Associate of Arts - Interior Design: Foundation Level
University of California, Los Angeles