Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Vivian Villanueva

Rutherford

Summary

Results-driven Marketing & Communications Manager with 8+ years of experience leading community engagement, brand growth, and strategic campaigns across healthcare, retail, and corporate industries. Skilled in multi-location marketing strategy, public relations, field marketing, and partnership development. Proven success in managing budgets, leading cross-functional teams, and driving measurable growth through innovative digital and in-person campaigns. Bilingual in English and Spanish, with expertise in Canva, Salesforce CRM, Power BI, and budget forecasting.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Community Relations Manager

Smile Doctors
03.2023 - Current
  • Manage marketing strategy for orthodontic offices across multiple locations.
  • Lead two marketing teams, coordinating campaigns across digital and in-person channels.
  • Forecast and monitor monthly budget and spend, aligning initiatives with financial goals.
  • Design promotional collateral in Canva for digital, print, and event campaigns.
  • Cultivate referral relationships with dental professionals, securing consistent patient flow.
  • Execute community sponsorships, school programs, and local events to boost brand visibility.
  • Track referral and campaign performance in Power BI; optimize outreach strategies.
  • Organize tasks, calendars, and events using Salesforce CRM.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Sales Representative

Crust Foods LLC
02.2023 - 03.2024
  • Developed and maintained client relationships, increasing repeat sales.
  • Researched competitors and identified upsell opportunities.
  • Managed inventory forecasting and product fulfillment.

Lottery Sales Representative

North Star New Jersey
08.2018 - 11.2022
  • Built and managed retailer relationships to drive territory sales performance.
  • Promoted new lottery products and ensured optimal retail execution.
  • Conducted field visits to maintain product visibility and engagement.

Sales Rep / Dental Assistant

Smile Direct Club
10.2018 - 08.2019
  • Delivered exceptional customer experience, building trust and excitement for treatment plans.

Associate Banker

TD Bank
09.2017 - 10.2018
  • Advised customers on banking products, achieving branch sales goals.
  • Handled customer support, audits, and compliance processes.

Marketing / Liaison

Diamond Braces
06.2015 - 09.2017
  • Created marketing materials and social media content to promote services.
  • Partnered with local dentists to generate referrals and expand patient base.

Education

B.S. - Business Administration And Management

Montclair State University
Montclair, NJ
05-2020

Skills

  • Strategic Marketing & Campaign Execution
  • Community Relations & Public Engagement
  • Budget Forecasting & Spend Analysis
  • Referral Tracking & CRM Tools (Salesforce, HubSpot)
  • Canva Design & Digital Collateral Creation
  • Event Planning & Sponsorship Management
  • Bilingual: English & Spanish
  • Brand awareness
  • Special event planning

Certification

  • New Jersey Notary Public License
  • Fortis Institute – Registered Dental Assistant, 2015

Languages

Bilingual: English & Spanish

Timeline

Community Relations Manager

Smile Doctors
03.2023 - Current

Sales Representative

Crust Foods LLC
02.2023 - 03.2024

Sales Rep / Dental Assistant

Smile Direct Club
10.2018 - 08.2019

Lottery Sales Representative

North Star New Jersey
08.2018 - 11.2022

Associate Banker

TD Bank
09.2017 - 10.2018

Marketing / Liaison

Diamond Braces
06.2015 - 09.2017

B.S. - Business Administration And Management

Montclair State University

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Vivian Villanueva