Vivian Vu
Oshkosh,WI
Summary
Experienced and results-oriented Senior Account Executive specializing in video games. Proven track record of leading and producing effective communication plans that consistently meet client Key Performance Indicators (KPIs). Skilled in team management, ensuring seamless collaboration and achieving project objectives across gaming accounts.
Overview
7
7
years of professional experience
Work History
Senior Account Executive
DJE Holdings
07.2021 - Current
- Led the development and execution of earned media strategies and communications plans to meet client objectives across gaming and esports accounts.
- Served as day-to-day client lead to drive projects and manage client participation at industry events, including gamescom, Game Developers Conference, The Game Awards, and previously E3.
- Managed and mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Developed outreach and pitch plans, along with key messaging and training of spokespeople, to land earned media coverage in key outlets.
- Maintained current knowledge of the ever-evolving gaming industry and media landscape to provide client counsel and push for more creative, yet effective ideas.
- Built and fostered strong relationships with top-tier gaming and tech reporters.
- Delegated tasks and worked with team to prepare comprehensive coverage reports, inclusive of analysis, feedback, and key learnings on results.
Senior Associate
Golin for Nintendo of America
01.2019 - 07.2021
- Developed 3-5 proactive pitches and pieces of content per month to reach media across various verticals, including gaming, tech, and lifestyle.
- Managed deadlines and workback plans for both the team and clients to ensure all campaigns were on track.
- Provided comprehensive analysis and reports for various game announcements, launches, and reviews programs, supplemented with impressions and metrics.
Publicity Assistant
DKC
08.2017 - 12.2018
- Ensured consistency in messaging across all publicity materials by maintaining up-to-date knowledge of client objectives and goals.
- Streamlined internal communication processes by creating a centralized publicity calendar to track all upcoming events and deadlines.
- Increased media coverage by developing and distributing compelling press releases for various events and announcements.
Co-Host/Gamer
Roasted Gaming on Twitch
02.2018 - 09.2018
- Engaged with the audience through Twitch Chat during each 2-hour live stream show.
- Created compelling content featuring discussions about the gaming industry and new upcoming games while 'roasting' each other.
Education
B.F.A in Television And Broadcast Journalism/ Minor in Business Administration -
Chapman University
Orange, CA06.2016
Skills
- 7 Years of Public Relations Experience
- Knowledge and Passion for the Gaming Industry
- Strong Written and Verbal Communication Skills
- Client Relationship and Account Management
- Strategic Planning
- Adaptability and Flexibility
- Issue Resolution
Timeline
Senior Account Executive
DJE Holdings
07.2021 - Current
Senior Associate
Golin for Nintendo of America
01.2019 - 07.2021
Co-Host/Gamer
Roasted Gaming on Twitch
02.2018 - 09.2018
Publicity Assistant
DKC
08.2017 - 12.2018
B.F.A in Television And Broadcast Journalism/ Minor in Business Administration -
Chapman University
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