Wadda Salah Eldin
Warrenton,VA
Summary
- Dynamic professional with proven expertise in Agile methodologies, data-driven Go-To-Market strategies, and emerging technologies to drive business growth and market expansion.
- Skilled in leading organizational change projects, fostering cross-functional collaboration, and enhancing operational efficiency.
- Demonstrated success in cultivating client relationships, identifying growth opportunities, and executing innovative omnichannel marketing strategies to elevate customer engagement and optimize their journeys.
Overview
16
16
years of professional experience
Work History
Innovation Consultant
W.A.D.D.A
01.2021 - Current
- Drive business model innovation, product development, and service design to enhance growth and competitiveness across diverse industries
- Direct complex proposals by managing project sprints and strategy sessions, ensuring strategic alignment with business goals
- Craft and maintain pursuit capture plans, employing pre-positioning strategies and delivering actionable insights on clients, competitors, and market opportunities
- Implemented CGI pipeline and optimized operational processes for a leading European fashion platform, boosting efficiency, enhancing user experience, and cutting production costs to cents
- Conducted research at BSCL on effect of Data Bias in AI on creativity and innovation
- Cases: Zalando, MSD, J&J, Apple, Google/ YouTube, Nike, Adidas, beats by Dre, Universal Pictures, Take 2 Interactive & more
Digital Innovation & Strategy Consultant
TLGG Consulting
01.2018 - 12.2020
- Designed and launched Go-To-Market pilots and omnichannel marketing strategies to strengthen client market presence
- Applied Agile Project Management methodologies to deliver high-impact, tailored solutions to meet organizational objectives with efficiency
- Facilitated cross-functional collaboration and innovation, driving strategic business objectives in dynamic and fast-paced environments
- Managed and optimized critical marketing data, including CRM records, resumes, and project profiles to ensure seamless access to essential resources
- Played a pivotal role in acquiring and developing a key Big Pharma account from ground up, driving growth to over $500K within six months and transforming into million-dollar account following year by establishing company as preferred partner
- Developed and implemented innovative Go-To-Market strategies and omnichannel marketing approaches, leading to a substantial improvement in client market presence and organization-wide adoption of new ways of working
- Mentored and coached marketing team members to promote knowledge sharing and embed industry best practices as well as enhance overall team performance
Business Development Specialist
HY Transmediart
01.2016 - 10.2018
- Optimized HY Saga production model by strategically orchestrating brand partnerships, ensuring sustainable content production and long-term business growth
- Leveraged deep expertise in cultural marketing and urban culture dynamics to elevate creative and strategic direction of HY Saga, drawing on experience in European diplomacy, United Nations, and global digital marketing
- Drove long-term success of HY Saga by delivering meticulously planned and scalable production frameworks
- Developed and executed a complex production schedule encompassing 800 vertical lines and over 42,000 data points, enhancing operational efficiency across 12 productions over a 31-month period
- Directed a 60-person team in collaboration with The Archytects Transmediart Studio, overseeing successful execution of HY Saga, while maintaining operational profitability and sustainability
Co-Founder, CBO
31Evate
01.2015 - 12.2016
- Founded and scaled an influencer marketing agency, leading strategy, business development, and operational execution to drive growth
- Established and nurtured a robust network of influencers, delivering high-impact campaigns that significantly boosted brand awareness and ROI
- Directed and executed highly successful Straight Outta Compton campaign and premiere in Berlin, partnering with Apple, Beats by Dre, and Universal Pictures to maximize impact
- Spearheaded planning and execution of a high-impact influencer campaign in collaboration with NBA2K, featuring Bundesliga and NBA players alongside renowned rappers
- Designed and implemented an innovative influencer campaign for Beats by Dre, featuring over 20 prominent testimonials to amplify brand reach and engagement
- Pioneered one of first large-scale live streaming events of its time, setting a benchmark for future digital engagement initiatives
- Achieved 40% increase in revenue through strategic collaborations by negotiating and securing long-term brand partnerships
Co-Founder, Head of Marketing & Business Development
Redframe GmbH
01.2009 - 12.2014
- Directed production and marketing operations as an official creative media service provider for YouTube/Google, delivering high-impact digital content
- Developed and launched award-winning formats, shows, and projects to shape urban music entertainment industry
- Optimized financial planning, online publishing, audience engagement, narrative development, and client relationship management to drive business growth and sustainability
- Headed creation of innovative online formats as a creative service and media provider for Google/YouTube, earning prestigious Grimme Award, Germany’s highest television honor
- Co-founded a globally recognized urban entertainment platform, becoming one of first official YouTube Partners and securing a funded original programming partnership
Education
Executive Master of Business Administration-EMBA - Creative Leadership
Berlin School of Creative Leadership
01.2024
Graduate Semester - Project Management
Harvard Extension School
01.2012
Bachelor of Arts (B.A.) - European Studies & Economics
University of Osnabrück
01.2011
Skills
- Organizational Design & Transformation
- Enterprise Transformation Strategy
- Business Development & Strategic Pursuits
- Stakeholder Engagement & Relationship Management
- Social Media & Digital Marketing
- Team Building & Leadership
- Program & Project Management
- Change Management & Workforce Transformation
- Agile & Lean Methodologies
Keyaccomplishments
- Advised and co-developed an automated cryptocurrency trading software in Berlin/Paris, overseeing assets surpassing $2.5M and attracting potential acquisition offers in double-digit millions.
- Elevated client market presence through implementation of impactful omnichannel marketing strategies.
- Expanded market reach for pharmaceutical firms through innovative go-to-market (GTM) strategies.
- Co-founded a thriving company to achieve 1M users and secured funding from Google/YouTube.
Awards
- Recognized among best consultants for medium-sized companies by prestigious TOP CONSULTANT 2020 award.
- Honored with esteemed Grimme Online Award, one of Germany’s most prestigious television accolades.
Additional Experience
- Advisor - Organizational Development, SLS Tech Corporation – Virginia, US (2024)
- Advisor - Digital Transformation, ASA Company – Virginia, US (2021-2022)
- Advisor Trainee - International Policy Analysis, United Nations – New York City, US (2006,-2008)
Academicresearch
Data Bias in Artificial Intelligence – A Barrier to Creativity and Innovation, Berlin School of Creative Leadership in the Creative Industries, Berlin, Germany, 2022-2024
Timeline
Innovation Consultant
W.A.D.D.A
01.2021 - Current
Digital Innovation & Strategy Consultant
TLGG Consulting
01.2018 - 12.2020
Business Development Specialist
HY Transmediart
01.2016 - 10.2018
Co-Founder, CBO
31Evate
01.2015 - 12.2016
Co-Founder, Head of Marketing & Business Development
Redframe GmbH
01.2009 - 12.2014
Graduate Semester - Project Management
Harvard Extension School
Bachelor of Arts (B.A.) - European Studies & Economics
University of Osnabrück
Executive Master of Business Administration-EMBA - Creative Leadership
Berlin School of Creative Leadership
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