Wade Penhorwood
Ogden,USA
Summary
Achieved significant revenue increase for Reddit through effective client relationship management. Optimized product testing and ordering for HAFB Outdoor Recreation, enhancing operational efficiency. Drove successful consumer events for Rossignol, notably the 2026 Blister Summit, fostering brand loyalty.
Overview
5
5
years of professional experience
Work History
Direct Client Partner
Reddit
01.2026 - Current
- Built and managed relationships with 150+ U.S.-based businesses through strategic outbound prospecting, qualified lead generation, and consultative selling, driving over $100,000 in incremental quarterly advertising revenue.
- Partnered with SMB and enterprise clients to develop, scale, and optimize digital advertising campaigns, increasing average return on ad spend (ROAS) by 27% across managed portfolios.
- Managed both inbound leads and proactive outbound outreach, prospecting 80+ accounts per week to generate 25+ weekly meetings and consistently close an average of 5 deals per week.
Buyer assistant / product testing
Hill AFB Outdoor Recreation
01.2023 - Current
- Attended multiple annual Winter Sports Representatives of America (WWSRA) trade shows and product demos, collaborating with 50+ brand representatives and industry professionals to evaluate emerging technologies and seasonal product innovations within the winter sports market.
- Partnered with shop management to analyze sales performance, market trends, and vendor opportunities, leading brand selection strategy that refreshed and diversified up to 40% of annual inventory while aligning with consumer demand and growth targets.
- Built and maintained relationships with 30+ industry professionals, brand reps, and retail managers to gather actionable market insights, inform purchasing decisions, and anticipate year-over-year industry direction.
Maintenance Technician
Hubbard Golf Course
Hill AFB, Utah
01.2021 - Current
- Collaborated with the superintendent to maintain perfect course conditions at a top-ranked Utah golf course, contributing to a 96% satisfaction rating from members and guests.
- Engaged with customers on the course, resolving close to 80% of inquiries about course conditions and enhancing overall customer experience.
International Client Partner
Reddit
Ogden, Utah
01.2025 - 01.2026
- Built and maintained relationships with 250+ Australian businesses through qualified lead generation, outbound prospecting, and consultative selling, increasing Reddit’s advertiser base in the region by 35%
- Partnered with SMBs and enterprise clients to scale and optimize ad campaigns, improving return on ad spend (ROAS) by an average of 22% across portfolios.
- Managed the entire sales cycle, from prospecting to closing, achieving over 200% of quarterly sales quota in Q4 2025 with an average deal size of $6,000
- Played a pivotal role in establishing Reddit’s Australian go-to-market footprint, driving business growth to support the launch of Reddit’s Sydney team in Q2 2026.
- Closed and managed key accounts including Patagonia, Duckfeet, Whistlout, and Mega.io, strengthening Reddit’s brand presence in the Australian market.
Education
Bachelor of Science - Professional Sales
Weber State University
Ogden, UT01-2025
Associate's Degree - Sales and Merchandising
Weber State University
Ogden, UT01-2025
Skills
- Entrepreneurship
- Sales and Marketing
- Customer Service and Relationships
- Public Speaking
- Project Management
- Sales Presentations
- Team Leadership
Timeline
Direct Client Partner
Reddit
01.2026 - Current
International Client Partner
Reddit
01.2025 - 01.2026
Buyer assistant / product testing
Hill AFB Outdoor Recreation
01.2023 - Current
Maintenance Technician
Hubbard Golf Course
01.2021 - Current
Bachelor of Science - Professional Sales
Weber State University
Associate's Degree - Sales and Merchandising
Weber State University