Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Waleska I. Ayala Negrón

Bayamón,Puerto Rico

Summary

Professional with strong background in sales management and customer service. Proven ability to drive sales growth, build strong client relationships, and develop strategic market plans. Known for fostering team collaboration and adapting to changing market conditions. Expertise in negotiation, market analysis, and customer service. Reliable and results-focused with passion for achieving targets and exceeding expectations.

Overview

22
22
years of professional experience

Work History

Territory Manager - Sales

Oracle Caribbean
03.2024 - Current
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Expanded territory coverage by strategically identifying and targeting high-potential accounts.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.

Customer Relationship Manager

Evertec, Inc
11.2018 - 03.2024
  • Delivered superior customer service to strengthen relationships and drive future business revenue.
  • Assisted with conflict resolution during partnership negotiations and acquisitions.
  • Acted as a liaison between customers and internal teams such as product development, engineering, and quality assurance departments, resulting in improved collaboration and streamlined issue resolution.
  • Developed long-term relationships with customers through personalized interactions, ensuring loyalty and repeat business.
  • Conducted regular meetings with sales teams to discuss insights on customer behavior trends, contributing to increased sales figures.

Country Client Advocate

Citibank Puerto Rico
05.2016 - 11.2018


  • Manage and be the first point of contact for Super VIP Customers
  • Collaborated with cross-functional teams to develop strategies for improving overall client satisfaction levels.
  • Evaluated performance metrics regularly, identifying areas for improvement and implementing necessary changes for better results.
  • Educated clients on available resources, guiding them through processes to achieve desired outcomes more efficiently.

Business Support Unit Manager

Scotiabank of Puerto Rico
01.2014 - 01.2015
  • Evaluated employee performance regularly for professional growth opportunities, accountability measures, and feedback-driven improvement strategies.
  • Ensured compliance with regulations and standards through regular audits, staff education, and policy updates.
  • Resolved conflicts among team members quickly to maintain a positive working environment conducive for continued excellence in patient care.
  • Mentored new hires during orientation periods for seamless integration into the team while maintaining high-quality customer service.
  • Optimized staffing levels by monitoring unit needs and making data-driven adjustments to scheduling as necessary.

Sales Manager

Scotiabank of Puerto Rico
01.2011 - 01.2014
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.

Relationship Manager - Cash Management Services

RG Premier Bank
01.2003 - 01.2011
  • Responsible for the sales of all corporate services and activities
  • Electronic products such as POS, Internet ACH, E-Deposit, among others
  • Manage, train and give service to commercial customers
  • Look -out for potential customers
  • Achieve monthly sales goals

Education

BBA - Business Analytics

NUC University
San Juan, PR
03.2025

Business Administration - Marketing

University of Puerto Rico
Rio Piedras, PR
05.2000

Skills

  • ACH Training Certified
  • Team Collaboration and Leadership
  • Sales expertise
  • Sales and Customer Support certified
  • CRM Professional
  • Problem solving expert

Accomplishments

  • Board experience in Cash Management Services such as ACH, Funds Transfers, Commercial Cards, Merchant among others.
  • Over 12 years of experience implementing and developing new and existing operational procedures.
  • Call Center Script Development including metrics, call monitoring procedure and quality control evaluations.
  • Implementations and Customer Support Liaison.
  • Product and Procedures development.
  • Developed over 5 new procedures in no more than 6 months.
  • Over 2,000 clients migration project, Merchant and Vault Services.
  • Banking regulatory training such as Reg E, CC, UCC, AML.
  • Supervisory skills and leading seminars, leadership seminars certified.
  • Customer Excellence expert.
  • Vendor Management.
  • Relationship Management.

Timeline

Territory Manager - Sales

Oracle Caribbean
03.2024 - Current

Customer Relationship Manager

Evertec, Inc
11.2018 - 03.2024

Country Client Advocate

Citibank Puerto Rico
05.2016 - 11.2018

Business Support Unit Manager

Scotiabank of Puerto Rico
01.2014 - 01.2015

Sales Manager

Scotiabank of Puerto Rico
01.2011 - 01.2014

Relationship Manager - Cash Management Services

RG Premier Bank
01.2003 - 01.2011

BBA - Business Analytics

NUC University

Business Administration - Marketing

University of Puerto Rico

Similar Profiles

CREATE PROFILE
Waleska I. Ayala Negrón