Walt Augustin
Chicago,IL
Summary
Astute multi-platform sales strategist, with sixteen years of managerial experience and an extensive track record of success in achieving and exceeding revenue goals managing sales for NBA, WNBA, NFL, Super Bowl. MLB, and World Series sports properties. Skilled relationship builder with proven national client relationships and unparalleled client service. Strong leadership and communication skills while managing a sales staff responsible for as much as $550 million dollars annually in the top OTT and Broadcast television markets.
Overview
7
7
years of professional experience
Work History
VP, General Sales Manager
WFLD-FOX 32/ WPWR MY50
Chicago, IL
07.2023 - 07.2025
- Built and executed a strategic sales plan across OTT, Digital, and Linear platforms in the Chicago market for the Owned and Operated Fox Television Stations Group.
- Developed and implemented strategic forecasting goals and advertising packages for high-profile sporting events, including the Super Bowl, NFL Playoffs, World Cup, and MLB World Series, resulting in increased market share and client engagement.
- Communicated critical feedback to upper management to influence priorities for business needs.
- Collaborated with cross-functional teams to optimize sales strategies, improve client relationships, and enhance overall customer satisfaction.
- Mentored and trained sales staff, fostering a high-performance culture and ensuring alignment with company goals.
- Established and maintained strong relationships with key clients and stakeholders, leading to expanded business opportunities and increased loyalty.
VP, Director of Sales
Fox Stations Sales
New York, New York
10.2019 - 07.2023
- Responsible for all sales related revenue streams including spot television, digital, mobile and other non-traditional streams.
- Leading teams across thirteen offices in the achievement of revenue goals.
- Responsible for effective yield management, budget creation and management.
- Provide senior management with an accurate picture of revenue conditions at all times.
- Maintain visibility with Media Directors and agency personnel across the country.
- Recruit, develop and supervise talent.
- Collaborate with other departments including research, Human Resources, Finance and IT.
Local Sales Manager
WNYW-FOX-5/ WWOR- MY9
New York, New York
09.2018 - 10.2019
- Manage and oversee the local sales team in the number one media market.
- Supervise annual revenue of approximately $4.5-$6.5 million in annual revenue for Major League Baseball regular season and playoffs.
- Lead, motivate and evaluate performance of an experienced local sales team.
- Implement sales strategies in order to achieve annual revenue goals.
- Establish and maintain positive working relationships with local advertising agencies and clients.
Education
Bachelor of Science - Marketing Management
Dominican College of Blauvelt
Orangeburg, New YorkSkills
- Multi-platform sales
- Written & Verbal Communication
- Publicis Relationships & Expertise
- Sales Coaching
- Political Advertising Sales
- Business Development
- MS Word
- Excel
- PowerPoint
- Wide Orbit
- Kantar
- Ad Intel
- Media Monitors
Technology Skills
- MS Word
- Excel
- PowerPoint
- Wide Orbit
- Kantar
- Ad Intel
- Media Monitors
Timeline
VP, General Sales Manager
WFLD-FOX 32/ WPWR MY50
07.2023 - 07.2025
VP, Director of Sales
Fox Stations Sales
10.2019 - 07.2023
Local Sales Manager
WNYW-FOX-5/ WWOR- MY9
09.2018 - 10.2019
Bachelor of Science - Marketing Management
Dominican College of Blauvelt