Walter Schroeder
Rancho Palos Verdes,CA
Summary
Hardworking and driven sales management professional equipped to help drive sales operations and align procedures to maximize profits and customer satisfaction. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Can-do attitude, self-starter, always placing team goals first.
Overview
44
44
years of professional experience
1
1
Certification
Work History
Retail Sales Lead
Kellanova Company
08.2023 - Current
- Increased sales in my 102 store 'Torrance' territory by implementing effective merchandising techniques and maintaining visually appealing displays.
- Analyzed sales data utilizing SAAG, Tableau, Market 6 reports to identify opportunities for growth and made recommendations to management on potential strategies for improvement.
- SPOC role for Ralphs and Food4Less, acting as conduit disseminating information between our team and MEM primarily, brainstorming and troubleshooting to help drive sales.
- Responsible for 8 Compression Calls, including 1 out of my geography due to established rapport.
- Received grade of '4' for work in 2023 demonstrating my going above and beyond to ensure individual and team success.
- Recipient of Q3 2023 District Retail Sales Lead Award
Kellogg Sales Representative
Kellogg's
02.2017 - 08.2023
- Optimized territory coverage by strategically planning routes for maximum efficiency in meeting clients face-to-face.
- Used customer insights to develop innovative sales strategies to increase sales with total Kellogg brand portfolio, always recognized with very favorable end-of-year reviews including multiple '4' ratings.
- Trained and mentored new sales representatives and interns including current teammates.
- Maintained Kroger and AMPS SPOC roles.
- Completed Kellogg Kingpin Sales Planning Analyst prep course 2/2023-4/2023 developing Base Analysis, P&L, Trade Promotion Management, Revenue Growth Management skills.
- Participated in Kellogg Excel Academy 4/2023-5/2023 which included Pivot Table, Slicer, Formatting and VLookup training.
- During 2020 Covid lockdown I created and presented many PowerPoint presentations including data driven SWAT analysis .
Kellogg Morning Foods Representative
Kellogg Company
10.2014 - 09.2017
- Hybrid role selling to independent retailers as well as HQ Unified customers.
- Created and managed Los Angeles county Kellogg Morning Foods routing, sales plans, timelines and budgets.
- Reestablished B2B sales by calling on buyers at Numero Uno, Jons Markets, Super A, Top Value and others, coordinating Ads, displays and selling in Truckload quantities. Result: over $2 million in incremental sales each of 3 years.
- Received 'Roar in the Store' Award in 2016 and 2017 as West Coast Top Sales Representative.
- Received West Region PEAKS Award Q2 2015.
One-K Retail Sales Manager
Kellogg Company
12.2012 - 10.2014
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared sales objectives.
- Participant in Mother's Cookies Summit, named District Tablet role out lead and facilitated Battle Creek IT visit.
- Regularly selected for Executive Market Visits including VP Brad Davidson and Darcey Macken.
- Recipient of Western Region PEAKS Award Q3 2013.
Territory Manager
Kellogg Company
01.2002 - 09.2012
- Implemented successful sales strategies including SPARC selling to drive Kellogg Snack revenue growth and exceed quarterly quotas consistently.
- Developed and maintained effective relationships with Account Managers and store decision makers.
- Responsible for coaching, developing and managing teams of merchandisers, exceeding productivity targets.
- Effectively partnered with Morning Foods sales representatives to create 2010 Power of K displays resulting in National recognition for Superior 119 and West Region recognition for Ralphs 631.
Sales Representative
Mother's Cake & Cookies
03.1991 - 01.2002
- Consistently met or exceeded quotas by implementing strategic sales plans including opening new accounts and effective time management.
- Increased independent market business 35% 1991-1992
- Top sales representative: 46% increase YOY 1992
- Salesperson of the Year 1993
- Member of Mother's $500,000 Sales Club 1997-2001
West Coast Sales Promotion Manager
Food & Wines From France
01.1990 - 03.1991
- Responsible for development, customer sales presentation, coordination and execution of promotional activities for 1,300 retailers including Trader Joe's, Gelson's, Vons/Safeway, independent markets, fine wine shops.
- Exceeded retail participation targets by 18% utilizing promotional pricing, advertisements, demos and POP.
Assistant Manager
Lucky Stores
05.1980 - 01.1990
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Coordinated schedules, compiled payroll and profit/loss statements.
- Accountable for ordering and merchandising promotional/special event displays
Education
Associate of Arts - Business Management
University of Phoenix
Torrance, CA06.2026
Skills
- Product Knowledge
- Process Development
- Training and Mentoring
- Promotional Sales Events
- Data Analytics
- Sales Leadership
- Motivated, Self-Starter
- Microsoft Suite
Certification
- KSR Kingpin Program, Kellogg Company - Feb 2023-Apr 2023
- Excel Academy, Kellogg Company - Apr 2023-May 2023
- Financial Acumen, Kellogg Learning Center - Feb 2023
- World and Retailer, Kellogg Learning Center - Feb 2023
- Excel Training, LinkedIn - 2020
Timeline
Retail Sales Lead
Kellanova Company
08.2023 - Current
Kellogg Sales Representative
Kellogg's
02.2017 - 08.2023
Kellogg Morning Foods Representative
Kellogg Company
10.2014 - 09.2017
One-K Retail Sales Manager
Kellogg Company
12.2012 - 10.2014
Territory Manager
Kellogg Company
01.2002 - 09.2012
Sales Representative
Mother's Cake & Cookies
03.1991 - 01.2002
West Coast Sales Promotion Manager
Food & Wines From France
01.1990 - 03.1991
Assistant Manager
Lucky Stores
05.1980 - 01.1990
Associate of Arts - Business Management
University of Phoenix
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