Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Work Availability
Quote
Timeline
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Wanda Newton

Austell GA,GA

Summary

Resourceful Outreach Manager with 20 years of experience coordinating and monitoring Business Development outreach activities. Develops and executes outreach strategies and action plans based on corporate objectives and regional priorities with goal of increasing company visibility. Strong focus on data and analytics to drive targeted activities and return on growth efforts.

Hands-on professional displaying talents in pipeline development and partnership initiation and closing utilizing an effective BANT prospect development. Experienced new logos hunter in successfully targeting new markets and establishing lasting customer relationships. Extensive omni channel sales engagement. Critical thinking and problem-solving expertise versatility acumen. Consistently follows up to answer questions and quickly remedies issues through strategic troubleshooting.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Outreach Manager

Kognitos
08.2023 - Current
  • Research/Identify Fortune 500-1000 decision makers to garner new AI logos,
  • Increased new meeting capture by 40% and new outreach touchpoints by 15%
  • Initiated and garnered closed/lost account outreach recapture by 30%
  • Heavy vertical research, results oriented cold call and email efforts, Vidyard and LinkedIn Navigator data management
  • Collaborated with internal teams to develop targeted marketing campaigns that increased program reach and impact.

Business Development Representative

Recast Software
03.2023 - 08.2023
  • Captured KPIs of 90- 100 activities per day including pipeline using cold and warm outreach touch points.
  • Utilized knowledge of industry trends to develop value-added solutions and approaches to achieve 15 qualified meetings per month and 35% conversion.
  • Successfully created targeted messaging for industry/role-based outreach sequencing managing and executing 2-3 campaigns per week.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.

Business Development Representative

Fuse Workforce Management
03.2022 - 01.2023
  • Created and executed targeted Salesforce and Outreach messaging consistently achieving 100 outreach activities per day.
  • Added 65 new accounts and contacted to database pipeline per week
  • Managed over 60 calls per day to that increased productivity by 10%
  • Crafted persuasive sales pitches to communicate value of company products and services garnering 6-8 qualified meetings per week

Business Development Representative

Phlexglobal
10.2021 - 05.2022
  • Contacted C-Suite Executives in Clinical Pharma/Biotech Industries regarding Trial Master File technology and service solutions.
  • Created and implemented outreach strategies around Fortune 500 and Fortune 1000 accounts
  • Successfully met ramped meeting attainment of 8-12 opportunities per month
  • Worked with marketing team to created targeted role based/ region-based messaging for outbound touchpoints

Business Development Representative

Vexcel Imaging
01.2021 - 10.2021
  • Initiated 60 discovery meetings per Q1 within Federal, State, Local, Coop, and Municipality sectors to uncover sales opportunities, including targeted campaign messaging increasing receipt open rate.
  • Expanded business through effective network development, identifying new, and prospective clients.
  • Exceeded sales goals by 10% to increase revenue and facilitate selling of Aerial Imagery.
  • Met and exceeded KPIS of meetings set by 20-50% by maintaining extensive knowledge of company products and services to provide top-notch expertise to customers.

Business Development Repesentative

TeleTeachers
07.2019 - 03.2020
  • Researched US and Canada K-12 school districts engaging Directors and Superintendent decisions regarding Special Education regarding online services and software. Enhanced Hubspot by 10 target accounts per week.
  • Worked with Owner to elevate branding and networking outreach resulting in a increase of 10% of new logo business.
  • Garnered 3-5 qualified meetings per week.
  • Managed 60 cold outbound prospecting calls per day in addition to email and social media outreach.

Business Development Representative

Ceridian
02.2017 - 01.2019
  • Conducted cold- calls to prospect external lead sources and advance sales process across verticals including retail making 40-60 calls and 20-30 emails touch points per day.
  • Consistently met and exceeded month new logo metric of 6-8 large market accounts meetings set.
  • Increased Salesforce contact pipeline by 12% monthly.
  • Partnered with AE to garner 1:3 million in revenue of Fortune 500 companies via strategically organized event campaign.

Education

Sociology

Georgia State University
Atlanta, GA

Skills

  • Outreach Initiatives
  • Business-to-Business Sales
  • Lead Generation
  • Market Research
  • CRM Acumen
  • New Business Identification
  • Consultative Selling Techniques
  • Lead Development
  • Tech Stack Proficiency
  • Cold Calling
  • Persuasive verbal and written communication abilities
  • Sales
  • Transferable skills

Affiliations

  • Published author, weekend travel, volunteerism, civic engagment, theater, bowling and creative great life snapshots with family and friends.

Certification

HuSpot Sales Certification

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

You read something which you thought only happened to you, and you discover that it happened 100 years ago to Dostoyevsky. This is a very great liberation for the suffering, struggling person, who always thinks that he is alone. This is why art is important.
James Baldwin

Timeline

Outreach Manager

Kognitos
08.2023 - Current

Business Development Representative

Recast Software
03.2023 - 08.2023

Business Development Representative

Fuse Workforce Management
03.2022 - 01.2023

Business Development Representative

Phlexglobal
10.2021 - 05.2022

Business Development Representative

Vexcel Imaging
01.2021 - 10.2021

Business Development Repesentative

TeleTeachers
07.2019 - 03.2020

Business Development Representative

Ceridian
02.2017 - 01.2019

Sociology

Georgia State University

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