Wayne McElreath
Plano,Texas
Summary
Results-driven executive with extensive expertise in strategic marketing and operations, driving significant sales growth and market presence. Proven leader in product innovation and team development, delivering operational efficiency and profitability. Expert in forging strategic partnerships and channel development to enhance business outcomes.
Overview
41
41
years of professional experience
Work History
CEO
First Page Marketing
10.2015 - Current
- Developed and implemented innovative SEO/SEM marketing programs, enhancing brand visibility.
- Pioneered AI-driven product innovation, aligning customer insights with market needs.
- Forged strategic marketing partnerships, driving growth in targeted vertical markets.
- Directed comprehensive sales strategies, achieving significant revenue growth.
Consultant-Marketing, Operations and Business Development
Corrosion Eliminators
11.2014 - 09.2025
- Directed cost estimation and bidding activities for all projects.
- Led operations and project management.
- Spearheaded project and process innovations, optimizing operational efficiency.
- Increased sales an average of 28% per year
- Identified marketing channels to explore new vertical markets.
- Managed inventory and implemented cost control measures for optimization.
General Manager
AG Van & Truck Equipment, Inc.
Dallas, TX
04.2008 - 09.2014
- Oversee all aspects of marketing and operations with direct reports in procurement, production, office management, and sales.
- Achieved corporate goals of consistent profitability, increased sales, market diversification and process improvement.
- Forged and executed successful facility relocation to double production capacity.
- Spearheaded the design and development of an interactive online sales tool.
- Developed dealer partnership marketing program producing a significant increase in sales.
Director, MATCAST Business Unit
McLane Advanced Technologies
Temple, TX
10.2004 - 03.2008
- Led the customization and enhancement of our content management and delivery solution.
- Implemented MATCAST content delivery solution into U.S Army communications, securing a three year $2.5M contract.
- Customized a beta product for Pitney Bowes in a joint venture to secure a multi-year client agreement.
- Implemented content delivery customization with Hollywood Video, resulting in $1.7M revenue.
- Secured $750K portal design agreement with World Marketing for the Six Flags web development project.
- Successfully steered the acquisition of Affinity Media by McLane Advanced Technologies.
President
Affinity Media
Dallas, TX
01.2002 - 10.2004
- Secured contract to provide our content delivery solution for corporate communications within American Airlines. Two-year agreement that generated $750K in annual revenue.
- Drove company expansion and profitability, leading to acquisition by McLane Advanced Technologies.
Executive Director
CABC
Dallas, TX
02.2001 - 01.2002
- Marketed our content delivery solution for corporate communication services to corporate clients, consumer markets, and direct selling organizations.
- Secured two year, $1M agreement to provide services to Merrill Lynch.
- Directed company from start-up operations, secured $1.5M start-up capital to launch Affinity Media.
- Led key staff and customers through acquisition transition to Affinity Media.
Co-Founder/ President
Media2Me
Dallas, TX
05.2000 - 02.2001
- Completed market and technology research for a content delivery system.
- Created business plan to secure $500K seed funding to advance Media2Me operations.
- Secured two-year $1.2M agreement with Amway to provide corporate communications services.
- Oversaw transition of Media2Me staff into CABC's operations.
National Sales Manager
Tech Chem Industries
Dallas, TX
02.1997 - 05.2000
- Hired, developed, and directed regional managers, sales representatives, and inside sales support.
- Developed national distribution infrastructure, aviation, and municipal sales channels.
- Increased sales by over 60% in the first two years.
Regional Sales Manager - Southwest
LPS Labs
Atlanta, GA
03.1995 - 02.1997
- Increased regional sales by 30%.
- Led development and field testing of new product for aviation industry.
- Achieved recognition as regional sales manager of the year.
Director of Operations - Sales and Marketing
Stahl, a Berkshire Hathaway Company
03.1992 - 03.1995
- Established total quality management function in addition to just in time (JIT) methodology.
- Managed plant operations and sales functions.
- Increased distributor sales, bailment pool sales and utility company sales an average of 50%.
- Consolidated distribution operations and held full P&L responsibility.
- Developed and managed the satellite plant engineering department enhancing operational efficiency.
Regional Sales Manager
Stahl
04.1988 - 03.1992
- Increase sales and add the bailment pool in the Merced, CA. facility generating 40% additional annual revenue.
- Consolidated distribution and increased municipal sales by 50%.
- Developed West Region service department, and inside sales department to support distributor sales.
- Spearheaded QC process to increase customer confidence.
Fleet Sales Manager
Stahl
04.1985 - 04.1988
- Developed National Railroad customers increasing annual sales 20%.
- Produced custom service body products for railroad market.
- Secured National Telephone / Communications customers, increasing sales in the Durant, OK. Facility.
- Developed new business with national leasing companies that increased distributor sales by 25%.
Education
Marketing -
Texas Tech University
Skills
- Leadership and team development
- Strategic project and budget leadership
- Digital marketing strategies
- SEO/SEM expertise
- Innovation in product and process
- Marketing and channel development
- Business development and sales strategies
- Strategic planning and operations organization
- Effective communication skills
- Partnership development
Timeline
CEO
First Page Marketing
10.2015 - Current
Consultant-Marketing, Operations and Business Development
Corrosion Eliminators
11.2014 - 09.2025
General Manager
AG Van & Truck Equipment, Inc.
04.2008 - 09.2014
Director, MATCAST Business Unit
McLane Advanced Technologies
10.2004 - 03.2008
President
Affinity Media
01.2002 - 10.2004
Executive Director
CABC
02.2001 - 01.2002
Co-Founder/ President
Media2Me
05.2000 - 02.2001
National Sales Manager
Tech Chem Industries
02.1997 - 05.2000
Regional Sales Manager - Southwest
LPS Labs
03.1995 - 02.1997
Director of Operations - Sales and Marketing
Stahl, a Berkshire Hathaway Company
03.1992 - 03.1995
Regional Sales Manager
Stahl
04.1988 - 03.1992
Fleet Sales Manager
Stahl
04.1985 - 04.1988
Marketing -
Texas Tech University