WEIZHEN（SALLY） YUAN
1120 S Grand Ave Los Angeles ,CA
Summary
An organized individual with solid analytical, marketing, and financial skills seeking an internship as a marketing or business analysis assistant with a multinational firm (Available from December)
Overview
3
3
years of professional experience
Work History
Brand Marketing Assistant
Amazon USA
06.2021 - 07.2021
- Researched, collected, and analyzed past and current market trends
- Identified target users of customer products
- Analyzed, assessed, and evaluated competitors' brand and products
- Performed feasibility analysis and evaluation of planning and promotion schemes
- Coordinated with clients, salesforce and marketing executives to develop potential brand images for client product
- Developed and implemented various brand positioning strategies to enhance company and product visibility and boost sales
McKinsey Company
02.2021 - 03.2021
- Company Overview: Consulting Company
- Assisted with marketing development and project contracting
- Provided targeted solutions for listed companies and their major shareholders
- Assisted in designing and implementing asset restructuring; merger and acquisition; investment and financing
- Participated in IPO due diligence, including merger and acquisition; refinancing; bonds; ABS; invest banking business
- Consulting Company
Social Media and Marketing Intern
UCLA Anderson School of Management
06.2018 - 07.2018
- Assisted Marketing Manager with strategies and wrote relevant marketing reports
- Created content Facebook account and helped with translations into Chinese
- Helped design marketing strategies to recruit international students
Education
Master of Science - Applied Economics And Econometric
University of Southern California
Los Angeles, CA12-2024
Bachelor of Science - Economics
University of California, Irvine
Irvine, CA03-2023
Skills
- Adaptable
- Quick Learner
- Proactive
- Excellent Interpersonal and Teamwork Skills
- Planning and Problem-Solving Skills
- Proficient Office software
Extracurricular Activities
UC Irvine CSSA Association, Publicity and PR Staff Member, 06/01/19, Present, Planned member recruitment events, Coordinated with marketing team to design flyers and posters, Developed recruitment and outreach plan for each semester, Reached out to potential speakers for UCI CSSA conferences and special events, Communicated and negotiated with sponsors and organized committees to plan event scope and format, Designed surveys to gather and analyze participant feedback
Community Service
Marine Mammal Care Center, Los Angeles, CA, Volunteer, 09/01/16, 06/30/18, Assisted in gift shop and helped with inventory, Supported administrative staff by organizing paperwork and entering data into Excel sheets, Created schedules for volunteer staff, Produced videos for their advertisement campaign; bring more interest to their center and volunteer program and for fundraising purposes to raise awareness for marine mammals
Timeline
Brand Marketing Assistant
Amazon USA
06.2021 - 07.2021
McKinsey Company
02.2021 - 03.2021
Social Media and Marketing Intern
UCLA Anderson School of Management
06.2018 - 07.2018
Master of Science - Applied Economics And Econometric
University of Southern California
Bachelor of Science - Economics
University of California, Irvine
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