Wen Furtado

Product Owner

• Owned and prioritized product backlog for an internal enterprise software. (a DAM system called Bynder)
• Collaborated closely with the vendor and internal teams (conducted user research) effectively communicated user feedback, pain points and expectations, resulting in iterative enhancements to the software version. Received significant positive feedback across the company.
• Played a pivotal role in the software adoption stages by significantly influencing the creation of essential features and revamping the UX. This approach not only successfully identified and resolved issues and operational challenges but also resulted in a 50% reduction in the user journey, making it moves to implementation stage smoothly and quickly.
• Collaborated with internal engineering team to orchestrate API integration, enabling seamless automation across multiple software platforms.
• Strategically guiding crucial decisions, including refining taxonomy, mapping file tags and metadata, structuring the home page layout and content, and determining user rights, with a primary focus on optimizing efficiency as the paramount goal.

Content Operations Specialist

• Established and standardized file naming conventions uniformly across teams spanning 20+ regions and involving 5+ vendors in two months window.
• Crafted an information hierarchy for content creation pipeline and online file storage/management and overseeing the ongoing organization and troubleshooting of over 1000 live files.
• Migrated and audited 5000+ files to new DAM system. Also drafted a easy-to-use system for the files for tracking and management purpose by using Google spreadsheet and Asana.
• Collaborated with the Content Marketing Lead and Operations Lead on various projects, including company website updates, the adoption of new software, and live data tracking. Achieved a 100% positive feedback rate.
• Created training materials and conducted employee training sessions to boost team productivity.

• Leaded content team to plan and execute daily content for social media channels. Monitor and reviewed all the deliverables, received 100% positive feedback from clients and partners increased sales by 60%.
• Designed, managed and operated entire content workflow. Delivered clear and easy-to-access file database for for internal and external teams, doubled work efficiency.
• Worked closely with the product team. Gathered user feedback, defined priorities and wrote sitemap from scratch for a social media data monitor app, major contribution to UX writing.

• Responsible for app end UX writing. Edited copies for application interface and educational materials.
• Planed and conducted UX research session, collected and analyzed datas for app iteration.
  

• Boosted client's brand awareness and generated leads while managing internal and external marketing campaigns and programs. Numerous successful campaigns were on the "Trending List" of social media platforms such as TikTok, Wechat.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials and monitoring budgets.

• Managed multiple NBA players' social media presents for China market. Doubled their follower number and engagement data per year by avg.
• Increased customer engagement through multiple social media channels, helped clients such as NIKE, ESPN raised sales number 30% per year by avg.