Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic
Wendy Colorado

Wendy Colorado

Houston

Summary

Dynamic Associate Manager with a proven track record at Dentsu, specializing in event management and brand promotion. Excelled in marketing strategy development, particularly for the Hispanic market, and adept at fostering professional relationships. Achievements include significantly enhancing brand visibility and engagement, leveraging bilingual skills, and leading teams to exceed company goals. Skilled in social media marketing and public speaking.

Overview

11
11
years of professional experience

Work History

Associate Manager, Event Management

Dentsu
03.2024 - Current

Manage and execute a variety of corporate events, ensuring seamless delivery and alignment with business objectives. Diageo Brands.

  • Oversee event planning, logistics, and on-site execution.
  • Coordinate with vendors, venues, and internal teams.
  • Ensure events stay within budget, and meet company goals.
  • Provide post-event analysis and feedback for continuous improvement.

Brand Ambassador

MKTG
Houston & Austin
01.2018 - 02.2024
  • Amplified brand recognition and consumer engagement for Diageo brands
  • Created captivating promotional campaigns, driving increased brand awareness
  • On & off premise event demonstrations
  • Led teams of 2-4 members, ensuring seamless execution of events
  • Warehouse management
  • In charge or distribution promotional material to other brand ambassadors

Sales and Marketing Coordinator

DRACKO MERCHANDISING
07.2014 - 02.2018
  • Developed innovative marketing strategies tailored to the Hispanic market. "Jarritos Bevarege Brand"
  • Implemented successful merchandising tactics to enhance product visibility and sales.
  • Conducted market analysis to identify trends and opportunities for new product promotions.
  • Built strong relationships with store managers and owners, driving product adoption.

Education

Bachelor of Arts - Marketing

C. T. Bauer College of Business, University of Houston
Houston, TX
05.2024

Associate of Business Administration - Paralegal Studies

Houston Community College
Houston, TX
01-2017

Skills

  • Marketing strategy development and implementation
  • Cultural Insights for Hispanic Brands
  • Building and maintaining professional relationships
  • Effective problem solver
  • Strategic leader adept at decisive delegation
  • Brand management and promotional campaigns
  • Social Media Marketing (Instagram, Facebook, TikTok)
  • Effective Team Contributor
  • Event planning and coordination
  • Proficient in the Microsoft Office Suite (Word, Excel, PowerPoint)
  • Public Speaking Proficiency

Languages

Spanish
Professional
English
Professional

Timeline

Associate Manager, Event Management

Dentsu
03.2024 - Current

Brand Ambassador

MKTG
01.2018 - 02.2024

Sales and Marketing Coordinator

DRACKO MERCHANDISING
07.2014 - 02.2018

Bachelor of Arts - Marketing

C. T. Bauer College of Business, University of Houston

Associate of Business Administration - Paralegal Studies

Houston Community College
Wendy Colorado