Wendy Kleidman
Aventura,USA
Summary
Senior Living Sales professional, with nearly 8+ years’ experience in the industry and 14+ years of sales experience total (real estate prior). I am a high energy and charismatic professional with a drive to achieve and exceed expectations and to provide excellent customer service to all prospects and family members. Experience in Independent Living, Assisted Living and Memory Care senior living sales. I’m seeking to find a stable position with a company who is known for their ‘best in class’ commitment and services to seniors.
Overview
2026
2026
years of professional experience
Work History
Director of Sales - Plaza Aventura
Royal Senior Care
Miami, FL
2024 - Current
- Designed and executed comprehensive sales strategies aimed at meeting revenue objectives.
- Developed collaborative relationships with healthcare providers to improve service delivery and client satisfaction.
- Facilitated training and mentorship initiatives for sales team to optimize performance and achieve targets.
- Conducted in-depth analysis of market trends to inform strategic adjustments and capitalize on growth potential.
Regional marketing director
Lenox on the lake by rsr
11.2023 - Current
- Managed and maintained 90 percent occupancy for lenox and its sister communities throughout Miami and broward counties.
- Held networking with social workers and doctors
Sales Director
Oasis Living Quarters
03.2022 - 10.2023
- Established, maintained, and grew relationships with administration and outside sources throughout Broward and Miami Dade County
- Grew occupancy within facilities from 70% to 90%
- Prioritized outreach through marketing initiatives to increase number of residents
- Organized and managed internal events for outside sources to build public relations and facilitate higher intake
- Successfully sought out marketing events and programs to produce actionable leads.
Sales Director
Grand Villa Senior Living
02.2019 - 03.2022
- Create and Maintained new relationships with neighborhood rehabs, physicians, and hospitals
- Maintained the occupancy to over 90%
- Built, implemented, and enhanced marketing initiatives to maximize outreach to increase number of residents
- Deployed well-coordinated campaigns, events, and public relations strategies to facilitate smooth and successful move ins
- Planned and executed events and marketing programs, producing more goals of qualified leads
Director of Sales
Peninsula - Meridian Senior Living
02.2019 - 01.2020
- Identified and nurtured lead sources in the community through interfacing and networking with hospital discharge planners, clinicians, medical centers, professional organizations and other key healthcare providers and ancillary professionals
- Coordinated with other sales and move ins staff members to implement a comprehensive program for both nurturing lead sources and guiding prospects through the sales funnel to convert leads to move-ins
- Planned and executing Open Houses and other events on-campus to share the senior living community's story with families in the broader region
- Implemented the community's overall sales and marketing strategy, responsible for the ongoing sales and marketing activities of the move ins team
- That means ongoing assessment and evaluation to identify shortcomings and implement changes to ensure that occupancy goals are met
Director of Sales and Marketing
Imperial Club
01.2016 - 01.2019
- Responsible for maintaining maximum occupancy of retirement community by building occupancy at or above budgeted numbers through a variety of sales and marketing efforts
- Develops a waiting list for future residents and works closely with Executive Director and other departments to assure readiness of apartment for physical move in
- Keeps excellent relationships with other communities and agencies dealing with seniors
- Develops and implements community's marketing action plans and schedule
- Achieves occupancy and revenue goals through direct selling, community outreach and external business development
- Responsible for the entire move ins process which includes, but is not limited to, completing all necessary paperwork, room preparation, arranging for transportation of the new resident (when necessary), and staff awareness of new move ins and any special needs
- Meet with outside marketing referral sources such as hospital social workers and rehabilitation centers, community leaders and representatives from referral agencies, on a weekly basis
- Coaches, trains and mentors’ sales associates and concierge team to achieve goals and maintain brand standards
- Encourages creative thinking, problems solving, and empowerment as part of the community management group to improve morale and teamwork
- Work with the Executive Director in scheduling seminars, mass mailings, and other marketing related issues
- Prepares weekly and monthly statistical leasing reports reflecting tours, move ins, occupancy, availability, prospects
Salesperson
Keller Williams Real Estate
Miami, FL
01.2013 - 01.2015
- Matching home buyers and investors with suitable properties
Property Manager
Stonehenge North Realty
New York, NY
01.2010 - 01.2012
- Supervised all staged of renovation of 3 residential multi-unit properties Rented all properties in a timely manner Assisted owner in identifying new property for future development
- Maintained relationships with tenants Troubleshot problems in the building
Sales Agent /Co-Broker Liaison
The Developers Group
Brooklyn, NY
01.2006 - 01.2010
- Developed and implemented the co-broker liaison department Spearheaded new development projects from start to finish Maintained relationships with buyers and brokers
- Pitched to brokers re:new development projects Coordinated co-broker events and grand openings of new developments
Human Capital Manager
Goldman Sachs
New York, NY
01.2005 - 01.2006
- Supplied clients and prospects with marketing materials, performance information and research accesses
- Maintained client mailing list and coordinated mailing campaign
- Compiled customized sales
- Kits for sales reps as needed Distributed updated marketing literature and performance information to sales reps
- Prepared and updated client presentations working with Asset Management's marketing and legal departments
- Wrote correspondence, expense reports and call reports
- Handled some travel reservations
Licensed Rental Agent
Halstead Property
New York, NY
01.2004 - 01.2005
- Educated clients and prospects regarding real estate purchases
- Maintained client mailing list
- Recruited new prospects for Rental or Sales
Research Sales Assistant
Neuberger Berman
New York, NY
01.2001 - 01.2003
- Assisted top 4 producing equity salespeople
- Fielded incoming phone calls, prepared travel, and expense forms, updated monthly commission spreadsheets
- Opened institutional accounts, verified trade accuracy, and resolved discrepancies
- Streamlined trade allocation and settlement process using Alert/Oasis systems
- Acted as clearing and institutional trading desk agent
Education
BS - Business Administration, Marketing
Hofstra University
Hempstead, NY01.2000
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Northeastern University
Boston, MA01.1999
Skills
- Revenue growth
- Sales funnel management
- Pipeline development
Key Accomplishment/Strengths
- Meeting and exceeding sales expectations
- Current role, 140 apartments, averaging 7 move ins a month. Pre-COVID, 9-10
- Maintained 90% or higher occupancy in 2020 during COVID
- Collaborative team player and leader
- Skilled at driving professional awareness and business via professional referrals
Timeline
Regional marketing director
Lenox on the lake by rsr
11.2023 - Current
Sales Director
Oasis Living Quarters
03.2022 - 10.2023
Sales Director
Grand Villa Senior Living
02.2019 - 03.2022
Director of Sales
Peninsula - Meridian Senior Living
02.2019 - 01.2020
Director of Sales and Marketing
Imperial Club
01.2016 - 01.2019
Salesperson
Keller Williams Real Estate
01.2013 - 01.2015
Property Manager
Stonehenge North Realty
01.2010 - 01.2012
Sales Agent /Co-Broker Liaison
The Developers Group
01.2006 - 01.2010
Human Capital Manager
Goldman Sachs
01.2005 - 01.2006
Licensed Rental Agent
Halstead Property
01.2004 - 01.2005
Research Sales Assistant
Neuberger Berman
01.2001 - 01.2003
BS - Business Administration, Marketing
Hofstra University
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Northeastern University
Director of Sales - Plaza Aventura
Royal Senior Care
2024 - Current