Wendy McCullough
North Liberty,IA
Summary
Resourceful Marketing Manager with many years of B2B marketing experience delivering profitable solutions to drive sales, attract and sustain customers, and build reputable corporate brand.
Overview
24
24
years of professional experience
Work History
Substitute Teacher
Iowa City Community School District
12.2023 - Current
- Upheld classroom routines to support student environments and maintain consistent schedules.
- Repeatedly requested as substitute teacher by teachers based on excellent past referrals and trusted performance.
- Provided instruction for students in core subject areas.
Social Media Manager
Betsy Boo’s Boutique
05.2021 - 11.2023
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Designed and implemented social media strategies to align with business goals.
- Collaborated with team members to develop creative campaigns for social media platforms.
Operations Manager
Saints Avenue Custom Homes
01.2003 - 02.2021
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Developed and maintained relationships with external vendors and suppliers.
- Managed budgets effectively, consistently delivering projects on-time and within financial constraints.
Media Consultant
Gazette Communications
06.2000 - 01.2003
- Created advertising campaigns for new and existing customers
- Managed a territory that consisted of a variety of large businesses, small business, and auto dealerships
- Responsible for increasing monthly sales
- Determined what type of advertising was best for businesses
- Utilized direct mail, online and print advertising.
Education
Bachelor of Arts, Journalism & Mass Communications -
The University of Iowa
Skills
- Social Media Marketing
- Staff Management
- Customer Relationship Management (CRM)
- Brand Promotion
- Strategic Planning
- Business Development
- Project Management
- Social Media Platforms
Community Service
- West Branch High School Booster Club
- Garner Elementary Classroom Volunteer
Timeline
Substitute Teacher
Iowa City Community School District
12.2023 - Current
Social Media Manager
Betsy Boo’s Boutique
05.2021 - 11.2023
Operations Manager
Saints Avenue Custom Homes
01.2003 - 02.2021
Media Consultant
Gazette Communications
06.2000 - 01.2003
Bachelor of Arts, Journalism & Mass Communications -
The University of Iowa
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