Wendy Otoo-Akah
Sacramento,CA
Summary
Dynamic Brand Ambassador and Sales Associate with a proven track record at Macy's Department Store, excelling in customer engagement and relationship building. Leveraged branding and marketing skills to significantly enhance customer experience and sales. Specialized in creating compelling product displays and executing promotional campaigns, driving brand loyalty and performance improvement.
Brand Ambassador dedicated to driving awareness and promoting market growth. Experienced in researching, hosting and coordinating marketing events. Skilled in helping customers find desirable products and boosting sales.
Overview
16
16
years of professional experience
Work History
Brand Ambassador
Macys Department Store
07.2022 - Current
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Communicated product information with confidence and educated consumers about company.
- Designed, filled, and arranged eye-catching product floorsets to increase sales.
- Collaborated with sales staff to identify target customers, promote products and increase sales.
- Worked with team to achieve sales goals for products.
- Provided exceptional customer service to drive satisfaction.
- Maintained clean, organized and professional work environment.
- Engaged customers to communicate key product features.
- Organized and stocked merchandise to keep necessary levels for sales demand.
- Established and maintained positive relationships with customers.
- Increased sales by effectively communicating product benefits.
- Developed creative displays and signage to draw customers to products.
- Educated customers on product features and answered questions regarding product use.
- Demonstrated products to customers to illustrate features, advantages and benefits.
- Collaborated with marketing team to create and implement promotional campaigns.
- Communicated product value, quality, and style to educate and entice potential customers.
- Greeted customers warmly and pleasantly answered inquiries.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
- Developed and executed promotional campaigns to drive brand awareness and sales.
- Maintained accurate records of promotional events and customer interactions.
- Maintained knowledge of current promotions and product features.
Sales Associate
Macys Department Store
12.2008 - 06.2022
- Prepared merchandise for sales floor by pricing or tagging.
- Engaged with customers to build rapport and loyalty.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Helped customers locate products and checked store system for merchandise at other sites.
- Engaged with customers to effectively build rapport and lasting relationships.
- Solved customer challenges by offering relevant products and services.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Answered customer questions about sizing, accessories, and merchandise care.
- Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Managed returns, exchanges and refunds in accordance with store policy.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Built relationships with customers to encourage repeat business.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Developed strong rapport with customers and created positive impression of business.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
- Wrapped, boxed and weighed bakery department products.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Managed efficient cash register operations.
- Provided exceptional services and pleasant shopping experiences to retail customers.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Created inviting environment for customers by maintaining store organization and cleanliness.
- Used in-store system to locate inventory and place special orders for customers.
- Listened to customer needs and desires to identify and recommend optimal products.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Prioritized helping customers over completing other routine tasks in store.
- Monitored customers for signs of security concerns and escalated issues to management.
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
- Performed cash, card, and check transactions to complete customer purchases.
- Recommended complementary purchases to customers, increasing revenue.
Education
Career - Front Desk
American River College
Sacramento, CA07-2025
High School Diploma -
Christian Methodist
Accra, Ghana07-1992
Skills
- Branding
- Sales
- Marketing
- Product awareness
- Customer relationship building
- Performance improvement
- Customer service
- Lead generation
- Floor operations and displays
- Conflict resolution techniques
- Promotional awareness
- Customer engagement
Timeline
Brand Ambassador
Macys Department Store
07.2022 - Current
Sales Associate
Macys Department Store
12.2008 - 06.2022
Career - Front Desk
American River College
High School Diploma -
Christian Methodist
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