Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Wenpeng Yu

Wenpeng Yu

Ann Arbor,MI

Summary

With over four years of media and design experience, I believe I would make a great addition to your team. If you're looking for someone skilled at marketing material development, social media marketing, and generating brand awareness, I am confident that my abilities would easily translate to this new position. I also offer the dedication required to do the job well and consistently exceed expectations. With my working experiences before, I can manage fashion-related events alone and able to communicate with different departments to meet customers' needs. My skills in using different graphic design programs also allow me to visualize my creative thoughts.

Overview

5
5
years of professional experience

Work History

Lirosa Agent

Lirosa Skincare
07.2019 - Current
  • Promote skin care products online, market and target customers on different platforms (Xiaohongshu, WeChat), and recommend other products according to the needs of different customers (age, skin condition, etc.)
  • Maintain good relationships with customers, such as regularly asking about product usage, providing gifts, etc.
  • Participate in product promotion design, such as posters and e-commerce advertisements. Design different promotional writings for products.
  • Delivered exceptional customer service by proactively addressing concerns and fostering a positive experience throughout all interactions.

Multi Media Assistance

University of Illinois, Urbana-Champaign
09.2021 - 05.2023
  • Engage with diverse clients, ensuring their needs are met to the highest standard. Coordinate university events about space requirements and device rental.
  • Ability to set up different kinds of speakers and projectors and make sure everything is ready to go before the actual events start.
  • Design the university billboard in front of the student union and make sure the important events are all included.
  • Design fun school activities such as weekly karaoke in the student union. Promoting the activities through billboards and student email. Able to make connections between students and school.
  • Able to communicate with different departments like security and building supervisors to manage different events.
  • Make sure our clients are happy and satisfied with our services. Be able to solve any problems anytime when our clients need us. For example, after the events start, there will be different kinds of problems like how to adjust the projector and the sound of our clients' video not coming out from the speaker. We need to solve the problems as soon as possible and make our clients happy at the same time.

Lead of Media Department of CSSA in UIUC

Chinese Students And Scholars Association - CSSA
09.2021 - 05.2023
  • Reply to private messages on different platforms. (Weibo, WeChat, Xiaohongshu)
  • Publish school-related information for new students and make sure we can provide useful information for all Chinese students.
  • Find sponsors and advertise for them, like Fantuan Delivery and Yamibuy. Able to provide promotions to UIUC Chinese students specifically.
  • Manage UIUC-CSSA social media accounts and make sure people are able to find the information they need and make our social accounts active.
  • Developed interesting campus series, I launched the "Campus Makeover", randomly looking for students who were willing to appear in the photo and designing different looks for them. This series has helped our account gain nearly 2,000 followers.

Dior Visual Design Internship

Dior
04.2021 - 08.2021
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Work with the head of the Visual Communication Design department and learn different skills in design and offline event management.
  • Learn how to arrange a Fashion show and activities. Able to communicate with celebrities' teams and influencers to arrange different needs like seating preferences and time availabilities.
  • Involve in designing and arranging store window displays for Shanghai Henglong and Xintiandi stores. Control costs while meeting the design requirements of the headquarters. Communicate with the mall to determine the appropriate entry time, and communicate with the decoration team to ensure design consistency.
  • Involve in "Rose Céleste Jewelry" Flash Shop at Xinguangtiandi Store in Beijing. Able to solve emergencies like there is a lack of fire hydrants in the pop-up store, but too many fire hydrants will affect the shooting effect.


Education

Bachelor of Arts - Communication And Media

University of Michigan
Ann Arbor, MI
08.2025

Bachelor of Arts - Graphic Design

University of Illinois At Urbana-Champaign
Champaign, IL
05.2023

High School Diploma -

Santa Catalina School
Monterey, CA
05.2021

Skills

    Problem-solving skills

    Positive Attitude

    Customer Connections

    Color Manage Skills

    Collaboration in Team

    Luxury Products Recognition

    Fashion Sensibility

    Adobe Illustrator

    Adobe Photoshop

    Adobe Indesign

    Service support

    Flexible Schedule

Languages

Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual
French
Professional Working

Timeline

Multi Media Assistance

University of Illinois, Urbana-Champaign
09.2021 - 05.2023

Lead of Media Department of CSSA in UIUC

Chinese Students And Scholars Association - CSSA
09.2021 - 05.2023

Dior Visual Design Internship

Dior
04.2021 - 08.2021

Lirosa Agent

Lirosa Skincare
07.2019 - Current

Bachelor of Arts - Communication And Media

University of Michigan

Bachelor of Arts - Graphic Design

University of Illinois At Urbana-Champaign

High School Diploma -

Santa Catalina School
Wenpeng Yu