Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Timeline
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Wenqing Zhang

New York,NY

Summary

Creative and detail-oriented fashion professional with a strong background in concept design, trend research, and visual storytelling. Experienced in developing mood boards, conducting market research, and collaborating with design teams to translate creative concepts into compelling brand narratives. Passionate about innovation, forecasting, and strategic storytelling in the fashion industry.

Overview

5
5
years of professional experience

Work History

Social Media & Brand Marketing Assistant

Inclusive Jewelry
New York, USA
04.2023 - 04.2024
  • Analyzed consumer insights by collaborating with 5 marketing teams, pollsters, and statisticians, resulting in a 15% improvement in targeted campaign engagement.
  • Managed social media content across 3+ brand platforms, increasing audience engagement by 30%, and growing followers by 10K+ within 6 months.
  • Coordinated and executed 3 promotional events and trade shows, attracting 150+ attendees and generating a 20% increase in lead conversions.
  • Assisted in developing marketing strategies that boosted brand awareness, leading to a 20% increase in website traffic, and a 12% growth in customer inquiries.

International Merchandising(Remote)

De Lifelong Textile
Xi'an, China
11.2021 - 12.2022
  • Conducted global trend and market research across Asian international markets, identifying three key business opportunities that contributed to an 8% increase in product demand.
  • Developed product assortments based on seasonal trends and consumer preferences, influencing in seasonal sales and improving SKU sell-through rates by 15%.
  • Implemented software solutions (Adobe Creative Suite, PLM, Excel) to streamline workflow efficiency by 5%, reducing manual errors and optimizing product tracking.
  • Prepared and presented over 10+ visual reports per season, including color and material research, leading to a 15% faster approval process for new product launches.

Sales Associate

UNIQLO
Xi'an, China
07.2019 - 12.2019
  • Stocked and organized shelves with SKUs weekly, ensuring a 20% increase in product visibility and customer engagement through optimized displays.
  • Increased sales by 3% by actively engaging customers, explaining product features, and providing tailored recommendations.
  • Conducted monthly inventory audits, maintaining 98% stock accuracy, and reducing product shrinkage by 7%.
  • Developed strong relationships with team members and management, contributing to a 10% improvement in team efficiency and workflow coordination.

Marketing Assistant

Redwood Classics
Toronto, Canada
01.2019 - 05.2019
  • Updated and optimized company web pages and social media platforms (Instagram, Facebook, LinkedIn), resulting in a 15% increase in audience engagement, and a 20% boost in organic traffic within six months.
  • Monitored and analyzed competitors' marketing strategies, creating monthly reports that led to a 10% improvement in campaign targeting, and more competitive positioning.
  • Developed and implemented new marketing ideas for more than five events, driving an 8% increase in attendance and a 7% rise in customer inquiries.
  • Collaborated with design teams to create four marketing visuals per month, improving brand consistency across six digital marketing channels, and increasing customer retention by 15%.

Education

MBA - Business Administration

Monroe University
New Rochelle, NY
04-2026

Bachelor of Science - Fashion Business Management

Fashion Institute of Technology
New York, NY
12-2022

Skills

Technical Skills

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Microsoft Office Suite (PowerPoint, Excel, Word)
  • Sample Library Maintenance
  • WGSN & Trend Forecasting Platforms
  • Research & Market Analysis
  • PLM (Product Lifecycle Management) Software
  • Smartphone Photography Basics

Professional Skills

  • Fashion Merchandising
  • Concept Design
  • Product Development
  • Trend Research & Analysis
  • Sample Coordination & Management
  • Cross-functional Collaboration
  • Teamwork & Relationship Building

Languages

English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Limited

Affiliations

Fashion illustration
Photography & styling
Textile & fabric experimentation

Makeup & hair styling

Timeline

Social Media & Brand Marketing Assistant

Inclusive Jewelry
04.2023 - 04.2024

International Merchandising(Remote)

De Lifelong Textile
11.2021 - 12.2022

Sales Associate

UNIQLO
07.2019 - 12.2019

Marketing Assistant

Redwood Classics
01.2019 - 05.2019

MBA - Business Administration

Monroe University

Bachelor of Science - Fashion Business Management

Fashion Institute of Technology

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Wenqing Zhang