Director of Development - Bedding
Ashley
10.2022 - Current
Hi, I’m
Wes Rasmussen
Tampa,FL
Summary
Dynamic leader with 8 years of experience managing multi-million-dollar projects, innovating processes, and building successful leadership development programs across 117 retail locations. Focused on maximizing resource utilization and enhancing performance with forward-thinking approaches.
Work History
Ashley
Director of Development - Bedding
10.2022 - Current
Job overview
- Created employee programs to improve culture, drive motivation, and increase productivity through KPI driven targets
- Pioneered innovative customer experience program leading to 5x ROI in 2023
- Implemented business reviews with retail leadership encouraging departmental collaboration for performance accountability
- Implemented "Vendor Demo Days" to foster 3P brand awareness driving 50%-200% YoY product sales growth
- Restructured supply chain processes to reduce theft, increase customer satisfaction, and improve store profitability.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives.
- Responsible for over 80 million dollars in category development
Ashley
Sr. Manager Training & Development
09.2020 - 10.2022
Job overview
- Managed all training & development programs for 115 locations and over 1500 associates
- Created 'Future Leadership Institute' program with over 300 graduates translating to over 40 internal promotions
- Restructured onboarding programs leading to 80% retention through Q3/22
- Innovated sales processes translating to record high KPI's for new hires < 90 days
- Pioneered companies 'Ashley Spotlight' project that recognizes and awards high character/performing employees
- Responsible for successful deployments of all retail technology system updates, products, and company initiatives
- Weekly reporting analyzation to access training needs, develop new programs, or modify/improve existing programs
- Developed training manuals, multimedia visual aids, video content/scripting, and other educational materials for over 30 national enterprise/licensee accounts
Ashley
Project Manager - Sales and Operations
09.2018 - 09.2020
Job overview
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Deployed 20-million-dollar CRM project improving all POS systems across corporate locations
- Developed and maintained all technology training resources, SOP's, sites, and related video content
- Implemented clienteling functionality to improve customer data accuracy, attainment, and sales prospecting
- Collaborated with marketing to drive unique email journey campaigns, that increased cart conversion by 18%.
Ashley Homestore
Sales Manager
07.2017 - 09.2018
Job overview
- Managed a 14 Million dollar store with a sales team of 20+ individuals
- Awarded #1 close rate/customer conversion store out of 110 stores in 2017
- Awarded #2 Sales Per Guest store in East Enterprise Market (38) in 2017
- Led a successful sales team by providing motivational coaching, performance-based incentives, and team retention
- Planned and directed staffing, training, and performance evaluations to develop and control sales and service programs
Education
Southeastern UniversityLakeland, FL
Bachelor’s Degree - Sports Management
05.2016
Skills
- Public Speaking
- Project Management
- Leadership Development
- Training and Development
- Onboarding Programs
- Cross-functional Collaboration
- Strategic Planning
- Performance Management
- Data Analysis
Certification
- Project Management
- Ashley Leadership Foundations & Mid Level Leader
- Leadership Foundations Facilitator
Timeline
Sr. Manager Training & Development
Ashley
09.2020 - 10.2022
Project Manager - Sales and Operations
Ashley
09.2018 - 09.2020
Sales Manager
Ashley Homestore
07.2017 - 09.2018
Southeastern University
Bachelor’s Degree - Sports Management
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