CRAIG MARSH
Business Development Executive
Wellington,FL
Summary
Professional with strong background in business development, prepared to drive growth and strategic partnerships. Adept at identifying opportunities, building relationships, and implementing effective sales strategies. Known for reliability, adaptability, and results-driven approach. Skilled in market analysis, negotiation, and team leadership.
Overview
14
14
years of professional experience
Work History
Senior Business Development Executive
Caring.com
01.2021 - Current
- Prospecting Local, Regional and National based In-Home Care Agencies to provide Lead Generation for new client acquisition
- Develop strategic partnerships to enhance service offerings and drive revenue growth.
- Lead market analysis initiatives to identify emerging trends and opportunities for expansion.
- Provide Cross-functional team Leadership
- Negotiate Corporate contracts
- Collaborate with SEO and Marketing teams to produce strong targeting strategies for new client acquisition
- Attend Leadership Conferences SMASH, Homecare Con, National Alliance for Care at Home, LeadsCon
- Delivered exceptional customer service, resulting in repeat business and increased client retention rates.
Director of Business Development & Account Management
Zeta Global
06.2014 - 12.2020
- Led strategic initiatives to drive revenue growth and market expansion in the Higher Education sector.
- Cultivated partnerships with key College and University stakeholders to enhance business opportunities.
- Developed and implemented comprehensive business development strategies aligned with corporate goals.
- Analyzed market trends to identify new business prospects and competitive advantages.
- Directed cross-functional Sales and Marketing teams to optimize client acquisition and retention efforts.
- Mentored junior staff on best practices in business development and client engagement.
Senior Business Development Manager
Education Dynamics
08.2011 - 06.2014
- Developed and executed strategic partnerships to enhance market presence in higher education sector.
- Led cross-functional teams to drive business growth initiatives and streamline operational processes.
- Analyzed market trends and customer insights to inform product development and positioning strategies.
- Oversaw negotiations for high-value contracts, ensuring alignment with organizational goals and profitability targets.
Education
B/A - Business Administration
C.U.N.Y. At Brooklyn College
Brooklyn, NY05-1994
Skills
- Experienced in MS Outlook management
- Experienced with MS Office 365 applications
- Skilled in Excel data analysis
- Digital marketing strategist
- Integrated marketing communications experience
- Digital advertising on social platforms
- Virtual audience participation
- Google Ads strategy development
- Digital advertising management
- Experience with Amazon advertising campaigns
- Email optimization
- Evaluation of analytical reports
- Manage contract discussions
- Strategic budget planning
- RFP and RFQ coordination
- CRM software experience
- Customer service
- Team leadership
- Relationship building and management
Timeline
Senior Business Development Executive
Caring.com
01.2021 - Current
Director of Business Development & Account Management
Zeta Global
06.2014 - 12.2020
Senior Business Development Manager
Education Dynamics
08.2011 - 06.2014
B/A - Business Administration
C.U.N.Y. At Brooklyn College