WHILMA ERDMAN
Portland,OR
Summary
I'm an enthusiastic, fun-loving, highly adept individual, with 20+ years of sales and management experience. I have worked in alcohol, beverage, grocery, CPG, beauty care and vitamins & supplements industries. I will always lead with a professional and positive growth mindset. Determined and successful in nurturing client relationships, training and mentorship and generating revenue by pioneering new business accounts. Key contributing factors to my personal success, on building trust and long-lasting relationships, have been communication and consistency.
Overview
20
20
years of professional experience
Work History
Regional Account Manager
Tieton Cider Works
Oregon & SW WA
07.2023 - 06.2026
- Weekly order PO reviews with multiple distributors to manage product sales and rotate seasonal product in accordingly
- Achieved regional sales targets by developing strategic plans and executing effective market visits
- Created monthly and quarterly distributor overview reports to track sales and target higher volume non-buying accounts
- Scheduled and prepared presentations for distributor incentive periods, GSM and ABP meetings
- Conducted quarterly distributor work withs and market visits to strengthen relationships and identify any underlying issues
- Insuring product quality and rotation with quarterly product date checks with distributors
- Emailed monthly fresh sheets to keep distributor teams informed on products that are new, rotating, discontinued, price changing or on account promo/planners
ACCOUNT EXECUTIVE
B&T Striping And Curbing
Salem, OR
09.2022 - 07.2023
- Successfully servicing 7+ new and existing accounts. Proposing new products with current market prices, to drive revenue growth
- Created and consistently updating wholesale data sheet for project manager. Allows team to provide quick and accurate market bids for accounts
- Prepared sales forecasts to gain understanding of measures needed to grow business
- Helped enhance and leverage CRM information to collect, organize and manage sales data and customer information
- Executed successful sales strategies to convert leads into customers.
Area Sales Manager
Unreal Snacks
Portland, Seattle, San Francisco
03.2022 - 08.2022
- Formulated effective merchandising tactics and sales strategies to target new and existing client business
- Set up and launched monthly promos with new and existing accounts
- Increased profits for 20+ high-volume grocery chain and independent retailers
- Built effective partnerships devoted to capitalizing on emerging andsustainable sales opportunities, for both retailer and distributor
- Scheduled meetings with key decision-makers and made headquarter calls to introduce new products
- Analyzed sales data and researched consumer buying trends, to keep updated on current market conditions
ACCOUNT MANAGER & FIELD SALES TRAINER
Dirty Hands Merchandising
Portland, OR
10.2017 - 09.2021
- Successfully acquired new business and drove a direct sales increase with 25+ accounts, along with building and growing 50+ CPG brands
- Pioneered PNW independent natural market with established relationships, resulting in direct brand growth
- Helped create new territory markets, trained, mentored, and build teams nationwide
- Utilized execution tracker for direct sales growth, monthly goal setting for brand directives, and weekly updated KPI reports on completed goals
SALES CONSULTANT
Coalition Brewing
Portland, OR
02.2018 - 06.2019
- Communicate potential new business opportunities and merchandising strategies, for high-volume chain accounts and independent retailers
- Implemented sell-in and sell-through strategies for promotional or seasonal sales with distributor
- Applied knowledge of market to meet customer needs, expanding company's customer base and sales
WHOLE BODY ASSOCIATE TEAM LEADER & BUYER
Whole Foods Market
Portland, OR
01.2006 - 10.2017
- Responsible for team member hiring, training, and performance
- Created labor schedule to leverage productivity, with budget and sales in mind
- Executed regional and national sale promotions monthly, within a timely manner, with proper order levels and sales forecasting
- Responsible for counting and maintaining inventory levels, achieving margin targets, and sales goals
- Visit or familiarize with competition on regular basis and react to current industry trends
Education
Bachelor of Science - Industrial Design, Minor in Sustainability
The Art Institute of Portland
Portland, OR04.2017
Skills
- Strategic planning and budgeting to support revenue growth
- Create and drive new business for local and regional sales
- Customer and team relationship development and maintenance
- Excellent communication and organizational skills, with attention to detail
- Creating a solid foundation for team training and development
- Experience in startup environments and creating plans for team restructuring, territory expansion and new business development
Timeline
Regional Account Manager
Tieton Cider Works
07.2023 - 06.2026
ACCOUNT EXECUTIVE
B&T Striping And Curbing
09.2022 - 07.2023
Area Sales Manager
Unreal Snacks
03.2022 - 08.2022
SALES CONSULTANT
Coalition Brewing
02.2018 - 06.2019
ACCOUNT MANAGER & FIELD SALES TRAINER
Dirty Hands Merchandising
10.2017 - 09.2021
WHOLE BODY ASSOCIATE TEAM LEADER & BUYER
Whole Foods Market
01.2006 - 10.2017
Bachelor of Science - Industrial Design, Minor in Sustainability
The Art Institute of Portland