Whitney Crabtree
Summary
Relationship-focused business professional with 17+ years of experience managing client accounts, negotiating contracts, driving revenue growth, and building long-term business relationships. Proven success overseeing complex customer portfolios, coordinating crossfunctional teams, improving operational processes, and delivering exceptional client experiences. Experienced in renewals, account expansion, forecasting, financial reporting, and project management within fast-paced, remote environments. Recognized for building trust with clients, identifying growth opportunities, and creating scalable processes that improve customer retention and business performance
Overview
19
19
years of professional experience
Work History
Vice President of Booking
WBA Entertainment
09.2015 - Current
- Manage artist, venue, and promoter negotiations for touring and live entertainment engagements.
- Supervise contract preparation, review, execution, and compliance.
- Handle company accounting and bookkeeping functions, including invoicing, accounts payable, accounts receivable, and financial reporting.
- Coordinate tour logistics, scheduling, and routing while maintaining strong client and industry relationships.
- Tracked ticket sales, venue performance, and revenue metrics to evaluate tour profitability and market demand.
- Maintained long-term relationships with venues, promoters, agents, and buyers, resulting in repeat business and high client retention.
- Negotiated contracts and pricing while balancing client expectations and company profitability.
- Identified opportunities to grow existing client relationships through additional bookings and expanded service offerings.
- Collaborated across internal teams to resolve client issues and deliver seamless customer experiences.
- Improved operational workflows and reporting processes to increase efficiency and client satisfaction.
Owner & Founder
Willing Crab Boutique
05.2020 - Current
- Founded and grew a successful retail boutique operating through e-commerce, social media, mobile retail, vendor events, and boutique vending machine location.
- Developed and managed online sales platforms, inventory systems, and customer service operations.
- Provide customer support, troubleshoot order and platform issues, train employees, and maintain strong customer relationships across multiple sales channels.
- Analyze sales trends and customer data to support business growth and profitability.
- Developed customer retention and engagement initiatives through VIP programs, email marketing, and social media communities.
- Analyzed sales performance, customer purchasing behavior, and engagement metrics to guide marketing and inventory decisions.
- Created onboarding processes for new customers and implemented strategies to improve customer satisfaction and repeat purchases.
- Used customer purchasing data to create promotions that increased customer engagement and repeat sales.
- Oversaw inventory planning, forecasting, pricing, and order management.
Licensed Veterinary Technician
Countryside Animal Hospital
01.2008 - 01.2020
- Assisted veterinarians with examinations, surgeries, treatments, and emergency care.
- Administered medications, monitored anesthesia, collected laboratory samples, and performed diagnostic testing.
- Managed inventory and oversaw ordering of medications, vaccines, medical supplies, and equipment.
- Managed inventory and ordering of medications, vaccines, medical supplies, and equipment.
- Coordinated with vendors to maintain inventory levels and ensure uninterrupted patient care.
- Coordinated with vendors to maintain inventory levels.
- Maintained accurate patient medical records and ensured compliance with veterinary standards and protocols.
- Educated clients regarding treatment plans, medications, preventive care, and post-procedure instructions.
- Educated pet owners on preventive care, treatment plans, wellness programs, and long-term health management.
- Managed appointment scheduling, patient intake, and client communications.
- Built trusted relationships with clients, improving compliance and client satisfaction.
- Reconciled inventory counts and investigated variances.
- Reviewed vendor invoices for pricing accuracy.
- Assisted with inventory cost management and purchasing decisions.
- Monitored medication and service pricing.
Education
Associate of Science -
Volunteer State Community College
01-2015
High School Diploma -
Father Ryan High School
01-2005
Skills
- Account Management
- Customer Success
- Client Retention
- Contract Negotiation
- Revenue Growth
- Business Development
- Cross-Functional Collaboration
- Project Management
- Process Improvement
- CRM Systems
- Microsoft Excel
- QuickBooks
- Forecasting
- Reporting
- Vendor Management
- E-Commerce Management
- Team Coaching & Development
- Customer Onboarding
- Relationship Management
- Data Analysis & Reporting
- Experience auditing invoices and identifying discrepancies
- Pricing and margin management
- Inventory valuation and cost analysis
Timeline
Owner & Founder
Willing Crab Boutique
05.2020 - Current
Vice President of Booking
WBA Entertainment
09.2015 - Current
Licensed Veterinary Technician
Countryside Animal Hospital
01.2008 - 01.2020
Associate of Science -
Volunteer State Community College
High School Diploma -
Father Ryan High School