Will Badenhausen
Seattle,WA
Summary
Dedicated Marketing Director with a strong digital media strategy and content creation background. Proven success in leading cross-functional teams to develop impactful campaigns. Demonstrated skills in project management and data-driven decision-making and analysis.
Overview
9
9
years of professional experience
Work History
Director of Digital Media
Strategies 360
08.2021 - Current
- Leads strategy, planning, and operations for clients' digital campaigns focusing on S360's non-profit digital work
- Manages a team of account managers and analysts, assisting with their projects and helping them grow as strategic thinkers
- Works alongside the Creative Director to plan and pitch cross-channel marketing proposals for large-scale clients
- Communicates advancements within the industry to key internal stakeholders to help educate the firm on new business opportunities
Senior Digital Media Analyst
Strategies 360
01.2021 - 08.2021
- Led client meetings alongside the Senior VP to present key campaign findings, next steps, and growth areas for future campaigns
- Compiled, analyzed, and presented data from digital campaigns
- Worked alongside the internal creative team to strategize and plan future digital campaigns
Digital Media Analyst
Strategies 360
09.2018 - 01.2021
- Compiled, analyzed, and presented data from digital campaigns
- Assisted senior leadership with optimizations, strategic thinking, and operations for clients
- Led internal studies to identify trends in the digital marketing space to help identify opportunities for current clients, future work, and organizational changes
Account Coordinator
Redirect Digital
05.2016 - 09.2018
- Set up, managed, and optimized pay-per-click, social, programmatic campaigns, and print campaigns for a portfolio of 12 - 15 clients at a time
Education
Bachelor of Arts - Psychology Major, English Minor
Gonzaga
Spokane, WA05.2016
Skills
- Management & Leadership
- Project Management
- Reporting & Analysis
- Web Analytics
- Content Strategy
- Digital Advertising
- Teamwork and Collaboration
- Critical Thinking
Board Member: The Home Course
Volunteer board member at The Home Course (2023 - Present)
Timeline
Director of Digital Media
Strategies 360
08.2021 - Current
Senior Digital Media Analyst
Strategies 360
01.2021 - 08.2021
Digital Media Analyst
Strategies 360
09.2018 - 01.2021
Account Coordinator
Redirect Digital
05.2016 - 09.2018
Bachelor of Arts - Psychology Major, English Minor
Gonzaga
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