William Branson IV
Franklin,TN
Summary
Clinical Director and Licensed Professional Counselor with extensive experience in delivering and overseeing evidence-based behavioral health services in residential and outpatient settings. Expertise in clinical quality assurance, program evaluation, and regulatory compliance, combined with a proven track record of enhancing patient outcomes and driving innovation through technology integration.
Overview
9
9
years of professional experience
Work History
Clinical Director
ARCH Academy at Cumberland Heights
Nashville, Tennessee
01.2024 - Current
- Provide executive leadership and clinical oversight for a 30-bed residential behavioral health treatment program serving approximately 150 adolescents and families annually.
- Partnered with multidisciplinary teams to establish Safety Risk Assessment protocols and create assessment matrices that supported clinicians in identifying, documenting, and monitoring patient safety risks through initial and ongoing evaluations.
- Lead multidisciplinary treatment team consisting of counselors, clinical leadership, trauma specialists, case managers, experiential therapists, and support personnel.
- Direct quality assurance and performance improvement initiatives focused on clinical outcomes, patient satisfaction, documentation quality, and operational effectiveness.
- Monitored key performance indicators and treatment outcomes to evaluate program effectiveness and guide clinical decision-making, enhancing treatment quality.
- Provide consultation and oversight for high-acuity clinical presentations involving suicide risk, self-harm concerns, crisis stabilization, family system complexity, and co-occurring mental health disorders.
- Developed, implemented, and evaluated clinical policies, treatment protocols, and evidence-based care standards to ensure alignment with best practices and regulatory requirements.
- Designed and facilitated clinical training programs focused on risk assessment, documentation excellence, trauma-informed care, crisis management, CBT, DBT-informed interventions, and clinical best practices.
- Lead accreditation readiness efforts and maintain compliance with Joint Commission standards, Tennessee licensing requirements, payer requirements, and NATSAP standards.
- Collaborate with executive leadership on strategic technology initiatives, including evaluation and implementation of artificial intelligence applications within clinical and operational workflows.
- Increased average patient length of stay from 45 to 106 days through program redesign, enhanced family engagement strategies, and clinical process improvements.
- Supported successful accreditation and regulatory compliance initiatives through continuous quality monitoring and readiness planning.
Owner & Psychotherapist
William Branson Counseling
01.2022 - Current
- Delivered outpatient psychotherapy services to adolescents, adults, and families, fostering emotional well-being and resilience.
- Deliver evidence-based treatment for anxiety, depression, trauma, relationship challenges, and life transitions.
- Utilize EMDR and trauma-focused interventions to support recovery and long-term functioning.
- Conduct comprehensive assessments and develop individualized treatment plans.
- Coordinate care with families, schools, physicians, and community providers.
- Managed business operations, documentation, compliance, scheduling, and client engagement functions to ensure seamless service delivery.
Clinical Coordinator
ARCH Academy at Cumberland Heights
01.2022 - 01.2024
- Coordinated daily clinical operations and treatment delivery for a residential adolescent behavioral health program.
- Performed clinical documentation reviews and quality assurance audits, ensuring adherence to clinical, regulatory, and payer standards.
- Implemented policies and procedures to enhance treatment quality and consistency of care across the program.
- Assisted leadership with utilization review, outcomes monitoring, process improvement initiatives, and clinical program development.
- Supervised and consulted on professional development for counseling staff, enhancing clinical support and staff competency.
- Served as liaison between frontline clinicians and executive leadership to support organizational priorities and quality initiatives.
Primary Counselor
ARCH Academy at Cumberland Heights
01.2017 - 01.2022
- Provided individual, group, and family psychotherapy to adolescents with mental health, substance use, trauma, and behavioral concerns.
- Managed crisis situations involving suicide risk, self-harm, psychiatric instability, and family conflict to ensure immediate safety and stabilization.
- Utilized evidence-based interventions including CBT, DBT-informed approaches, motivational interviewing, trauma-informed treatment, and family systems interventions.
- Coordinated multidisciplinary treatment planning and continuity of care among clinical teams, families, schools, and community providers to enhance treatment effectiveness.
- Conducted comprehensive assessments, treatment planning, clinical evaluations, and ongoing outcomes monitoring.
- Maintained high-quality clinical documentation to comply with payer, accreditation, and regulatory standards, ensuring continuity and accountability in care.
Education
Master of Education (M.Ed.) - Clinical Mental Health Counseling
Middle Tennessee State University
Murfreesboro, TN08-2017
Bachelor of Science (B.S.) - Communications
Elon University
Elon, NC05-2004
Skills
- Clinical operations leadership
- Clinical quality assurance and auditing
- Behavioral health program development
- Performance improvement strategies
- Outcomes monitoring and evaluation
- Regulatory compliance standards
- Joint Commission accreditation
- Protocol development and compliance
- Clinical decision-making processes
- Documentation auditing practices
- Safety risk management
- Crisis intervention techniques
- Suicide and self-harm assessment
- Evidence-based treatments
- Trauma-informed care
- Family systems therapy
- Training and supervision in clinical settings
- Cross-functional collaboration in healthcare
- Healthcare technology integration strategies
- Change management initiatives
- AI applications in behavioral health
- Quality assurance
- Clinical evaluation and testing
- Patient safety protocols
Licensure Certifications
- Licensed Professional Counselor - Mental Health Service Provider (LPC-MHSP), Tennessee
- National Certified Counselor (NCC)
- EMDR Certified Therapist
- CPR/First Aid Certified
Credentials
- M.Ed.
- LPC-MHSP
- NCC
- EMDR Certified Therapist
Selected Achievements
- Promoted through three progressively advanced leadership positions within the same organization: Primary Counselor, Clinical Coordinator, and Clinical Director.
- Played a key leadership role in transforming programming from a primarily addiction-focused model into a comprehensive adolescent mental health treatment program.
- Increased average patient length of stay by 135%.
- Led and supported quality management initiatives focused on treatment effectiveness, documentation quality, patient experience, and clinical outcomes.
- Participated in selection and implementation of a new electronic medical record platform.
- Served on interdisciplinary leadership teams responsible for redesigning safety risk assessment protocols and clinical decision-making frameworks.
- Collaborated on organizational initiatives exploring clinical applications of artificial intelligence and technology-enhanced behavioral healthcare.
Clinical Technology Innovation
- Collaborated with executive leadership on evaluation of generative AI applications within behavioral healthcare settings.
- Participated in discussions regarding clinical safety, workflow integration, documentation enhancement, and operational applications of AI.
- Contributed clinical expertise to evaluation of technology-enabled treatment delivery and quality improvement initiatives.
- Supported organizational innovation efforts focused on improving access, efficiency, and quality of behavioral health services through technology.
Timeline
Clinical Director
ARCH Academy at Cumberland Heights
01.2024 - Current
Owner & Psychotherapist
William Branson Counseling
01.2022 - Current
Clinical Coordinator
ARCH Academy at Cumberland Heights
01.2022 - 01.2024
Primary Counselor
ARCH Academy at Cumberland Heights
01.2017 - 01.2022
Master of Education (M.Ed.) - Clinical Mental Health Counseling
Middle Tennessee State University
Bachelor of Science (B.S.) - Communications
Elon University