William Broderson
Gilbert,Az
Summary
I will make an impact on your Sales Productivity within 30 days because I understand and can impact the Revenue Operations cadence quickly!
Overview
11
11
years of professional experience
Work History
Sales Operations Excellence Consultant
WRBCONSULTING
Gilbert Arizona
09.2024 - Current
- Responsible for End to End Review and Implementation of Best of Breed Forecasting, Pipeline Management and Sales Productivity techniques and KPI's. Create Sales Operations organization that improves Sales Productivity and Sales performance.
VP of Sales Operations
Skyhigh Security
03.2023 - 03.2024
- Create a collaborative environment between Sales and Finance and Planning, Product Development, Marketing and Technical Support. Create and Leverage Sales productivity analytics that drive higher performance across the organization. Represent the Sales Organization as a 24x7 Role Model to the Leadership. Continuously Provide Private Equity Leadership with Business Highlights and actionable improvements to drive business expansion. Owned all KPI's Sales Productivity and QBR's that were leveraged to grow the business. High Focus on identifying and mitigating renewals churn and customer satisfaction issues to improve upsell and cross sell.
Sales Operations Executive Consultant
ServiceChannel
10.2022 - 03.2023
- Build a Sales Operations Structure that supports Leadership as a Contractor.
Head Of Sales Operations - Consultant
Affinaquest
03.2022 - 10.2022
- Support all components of Sales Operations to include Pipeline Management, Salesforce Hygiene, Weekly, Monthly and Quarterly Reporting and Cadence. Forecast Accuracy and support of all Sales Leadership and insure collaboration between all organizations that focus on increasing Sales Productivity.
VP Head of North America Sales Operations
Micro Focus
01.2020 - 03.2022
- Forecast Accuracy, Pipeline Management, Executive Presentations and Weekly, Monthly and Quarterly Cadence & Reviews, License & SaaS Expertise. Drive, Motivate and Implement Analytics in support of a World Class Sales Organization. Insure Pipeline Build, Quality and Progression that supports our Growth Engine. Develop and deliver the tools and metrics that promote the desired behavior. Run the WW Sales Forecast and measure Teams on Forecast Accuracy. Create a collaborative environment between Sales and Finance and Planning, Product Development, Marketing and Technical Support. Create and Leverage Sales productivity analytics that drive higher performance across the organization. Represent the Sales Organization as a 24x7 Role Model to the Leadership. Instrumental in identifying Renewal Rate issues that impacted churn and future upsell and cross sell opportunities. Improved the approach to customer success by improving SLA performance.
Head of WW Sales Productivity
Nutanix
03.2018 - 12.2019
- Pipeline Management, Forecast Accuracy and Sales Productivity. Drive Pipeline Creation with Opportunity Creation Blitz every 2 weeks to build the Funnel. Run the WW Sales Forecast and measure Teams on Forecast Accuracy. Created Weekly, Monthly and Quarterly Reports and Dashboards that supported Management of the entire end to End sales process.
WW Vice President of Sales Operations
Informatica
06.2016 - 03.2018
- Drive, Motivate and Implement Analytics in support of a World Class Sales Organization. Insure Pipeline Build, Quality and Progression that supports our Growth Engine. Develop and deliver the tools and metrics that promote the desired behavior. Run the WW Sales Forecast and measure Teams on Forecast Accuracy. Create a collaborative environment between Sales and Finance and Planning, Product Development, Marketing and Technical Support. Create and Leverage Sales productivity analytics that drive higher performance across the organization. Represent the Sales Organization as a 24x7 Role Model to the Leadership. Continuously Provide Executive Committee and Board Members with Business Highlights and actionable improvements to drive business expansion.
Executive Consultant Supply Chain Management
Hewlett Packard Enterprise
10.2015 - 09.2016
- Improve the Strategic Relationships between HP Enterprise and their IT Partners to improve ROI by leveraging Industry Expertise. Focus on Improving Responsiveness by IT Vendors to HPE Business Requirements.
Education
Bachelor of Science -
CUNY-Lehman
New York, NYSkills
- Problem-solving
- Attention to detail
- Team leadership & development
- Client relationships
- Forecast Accuracy
- Sales Productivity Expertise
- Pipeline Management
- Salesforce Expertise
Accomplishments
Right Hand to CRO at Multiple Corporations
Board Presentation to Private Equity
Membership of Executive Leadership Inner Circle
Multiple Retention Awards
Extension @ all Consultant Positions
Timeline
Sales Operations Excellence Consultant
WRBCONSULTING
09.2024 - Current
VP of Sales Operations
Skyhigh Security
03.2023 - 03.2024
Sales Operations Executive Consultant
ServiceChannel
10.2022 - 03.2023
Head Of Sales Operations - Consultant
Affinaquest
03.2022 - 10.2022
VP Head of North America Sales Operations
Micro Focus
01.2020 - 03.2022
Head of WW Sales Productivity
Nutanix
03.2018 - 12.2019
WW Vice President of Sales Operations
Informatica
06.2016 - 03.2018
Executive Consultant Supply Chain Management
Hewlett Packard Enterprise
10.2015 - 09.2016
Bachelor of Science -
CUNY-Lehman
Best of Breed Award for Revenue Operations
Recognized as Highest Contributor to Sales Achievement