William Cleffi-Tristani

FY27 ☁️

Attainment -

📈ACV = 120% (3 quarters)

• Own a mid-market commercial territory, expanding existing customers across the full Salesforce platform.
• Lead AI-first selling motions, positioning Agentforce and Data 360, helping turn customer data into measurable business outcomes.
• Run multi-threaded enterprise sales cycles, from outbound prospecting through discovery, business case, and negotiation, building executive sponsorship at the Director- through C-level.
• Orchestrate cross-functional deal teams (Solution Engineering, Customer Success, Marketing, Partners, Deal Desk, Legal) to move complex deals efficiently.
• Build and run a disciplined pipeline and forecast using MEDDPICC-based qualification and mutual action plans.
• Use intent data, account intelligence, and multi-channel outreach to prioritize accounts and open doors with senior stakeholders

FY26 ☁️

Attainment -

📈ACV = 138%

📈Multi-Year Quota = 140%

• Developed strategic account plans aligned with customer business goals and revenue expansion targets.
• Managed executive relationships to strengthen growth, renewals, and long-term partnership value.
• Orchestrated cross-functional teams across sales, solutions, and support to advance deal execution account expansion
• Leveraged Native AI Tools to speed up execution and internal/external collaboration.

F25 ☁️ (Salesforce Attainment)

• ACV = 160%

FY21-F24 ☁️ (Salesforce Attainment)

• ACV = 106%

Responsibilities

• Served as a business consultant to drive growth in new & existing accounts. Small & Medium Size Business customers.
• Shared Salesforce value proposition with prospective and existing customers across the full suite of products (CRM, Marketing, Mulesoft, Tableau, DataCloud, Platform, Slack, Commerce)
• Leveraged excellent storytelling skills and value-based selling to drive key C-suite stakeholder relationships across multiple lines of business. (Sales, Service, Marketing, IT/Product, Finance, Operations)
• Coordinated external and internal Salesforce resources to meet customer needs & outcomes.
• Developed and drove long-term strategies for key accounts aligned to customer business objectives.
• Leveraged Account and Mutual Plans to drive customer growth and satisfaction.

TKWW Career Attainment

• $2.5 Million in ACV
• 100.71% to Goal

Milestones & Accomplishment

• Promoted 4 times throughout TheKnotWorldWide/WeddingWire Tenure
• Launched New Market (Canada)
• Largest Increase in 'Book of Business' for new product

Responsibilities

• Managed and Expanded TheKnotWorldWide's Canadian strategic accounts and mid-market advertising clients
• Lead strategy calls to ensure clients' experience and profitability are aligned with their goals

Attainment (2016-2019)

• $1.6 Million in ACV
• 100.03%

Responsibilities

• Selected by management to help build and promote WeddingWire Canada's new advertising model through user testing, education, and ongoing communication with current client base
• Manage entire book of business in defined Canadian territories to increase both new business and renewal revenue
• Secured high-value accounts through consultative selling methods, in depth needs analysis, and strategic relationship building

Attainment (Canadian Venue Mid-Market Team)

• $390,965 ACV
• 114% to Goal

Milestones & Accomplishment

• Elected to go on WeddingWire's Ambassador Trip to Barcelona Spain ('Presidents Club Equivalent' for International Markets). Only top 5% of sales reps in company can qualify

Responsibilities

• Helped lead yearly 'in market' networking events to fortify client relationships and increase revenue. Resulting average of 6 new clients each visit in respective Canadian markets
• Selected by management to build out WeddingWire Canada's Mid-Market Team through training and interviewing of new team members

Attainment (Canadian Venue Mid-Market Team)

• $297,881 ACV
• 105% to Goal

Milestones & Accomplishment

• 'High Performers Sales Trip' (Presidents Club Equivalent). Only top 5% of sales team can qualify
• Part of 'founding team' that launched WeddingWire platform into the Canadian market

Responsibilities

• Brought in the highest new business revenue on the Canadian team during its first and founding year of operation. Highest revenue out of 6 sales reps.

Attainment

• $408,000 ACV

Responsibilities

• Worked with WeddingWire's greenfield markets in
  the United States to increase new business revenue
  under their small business division.

Attainment

• 102% to yearly sales goal

Milestones & Accomplishments

• 2013 'Quota Busters Trip' (Presidents Club equivalent)
• Promoted to Sr. Sales Executive

Responsibilities

• Prospecting & Cold Calling Vocus greenfield markets
• New business acquisition
• Shared Vocus value proposition to new customers