William Delehanty

Oversaw development and management of automated growth infrastructure, supporting audience acquisition and revenue generation for enterprise marketing.

Key Contributions

• Architected a centralized growth infrastructure integrating CDP, CRM, marketing automation, analytics, and paid media systems to enable real-time audience segmentation and engagement.
• Designed and deployed a behavior-driven decision engine using first-party behavioral signals, intent data, and engagement scoring to dynamically route prospects across multiple revenue paths.
• Built automated lifecycle frameworks that trigger personalized actions across email, on-site experiences, paid media, and CRM workflows based on real-time user behavior.
• Integrated multiple data sources including CDP profiles, marketing engagement signals, and third-party intent data to drive automated campaign activation.
• Developed scalable campaign infrastructure allowing marketing and sales teams to launch programs rapidly using standardized automation frameworks and reusable playbooks.
• Led experimentation and optimization strategy across paid media, onsite personalization, and lifecycle campaigns to improve conversion efficiency and revenue impact.

• Led the development of cross-channel growth programs spanning email, paid media, onsite engagement, and event marketing.
• Built data-driven reporting frameworks to analyze campaign performance and identify optimization opportunities.
• Partnered with sales, product, and analytics teams to align marketing infrastructure with revenue generation strategies.

• Led execution of integrated demand generation campaigns across digital channels.
• Built lead nurturing frameworks using marketing automation and CRM systems to improve engagement and lead qualification.
• Analyzed campaign performance to drive iterative improvements across targeting, messaging, and channel mix.

• Pioneered cross-channel marketing strategies, driving event participation growth
• Enhanced processes and reporting, improving customer experience and operational efficiency

• Built strategic media plans leveraging audience insights and site analytics.
• Developed client proposals and campaign strategies aligned with marketing objectives.
• Collaborated with internal teams to ensure timely campaign launches and performance tracking.