William Gaffney

• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
• Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
• Upheld company policies and implemented standards fairly.
• Developed and implemented comprehensive salesperson training program.
• Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
• Enhanced customer satisfaction by delivering personalized service and addressing concerns in a timely manner.
• Mentored junior staff members, fostering professional growth and development within the organization''s talent pool.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Developed a high-performing sales team through consistent coaching, training, and motivation techniques.

Utilized the CDK as well as Dealer Track, Marketscan, Eleads, and Vauto Systems

• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Increased sales revenue by developing and implementing effective sales strategies.
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Compiled and analyzed data to determine approaches to improve sales and performance.

Maintained the top sales position month over month on a consistent basis.

Achieved VW Gold Sales Guild status between 2010-2016 which placed me in the top 1% of VW sales in North America