WILLIAM J. GREEN
Morgantown
Summary
Strategic Advancement Executive driving multimillion-dollar revenue growth by launching innovative fundraising strategies, creating and implementing robust programs, securing major gifts, and executing fiscal administration. Cultivate positive work culture centered on collaboration, trust, and accountability. Establish and lead dynamic teams to meeting and exceeding goals and advancing within organizations. Implement multi-constituent donor development tactics, coordinate comprehensive campaigns, and form high-profile relationships, fueling significant consistent growth. Collaborate cross-functionally to maximize results.
Overview
19
19
years of professional experience
Work History
Senior Vice President and Chief Development Officer
WEST VIRGINIA UNIVERSITY FOUNDATION
01.2025 - Current
- Oversee all aspects of Development in support of West Virginia University and WVU Medicine. Lead a team of over 90 Advancement professionals focused on major and principal gifts, campaign operations, and strategic marketing and communications. Liaise with University and Health System leadership for the purpose of ensuring appropriate fundraising strategy and coordination. Oversee planning for launch of West Virginia University’s most ambitious comprehensive campaign.
- Completed a restructuring of the Development enterprise to increase efficiency, ensure consistency, and enable greater focus on donor-centric fundraising.
- Created new department of Strategic Marketing & Communications to ensure consistency in communications strategy and execution and enable better coordination with University and Health System marketing and communications. Recruited inaugural Senior Associate Vice President of Strategic Marketing and Communications.
- Implemented Plus Delta training program to provide uniformity in fundraising practice and management. Launched streamlined fundraiser metrics to enable focus on key drivers of success.
- Rolled out career pathways program to assist with staff development and retention.
- Conducted “customer service” survey of all Deans and Directors to gauge overall satisfaction and increase partnership.
- Reviewed survey results during Provost’s Deans and Campus Presidents meeting to solicit additional feedback.
- Based on feedback, regular Deans and Directors focus groups with Development leadership were launched.
- Catalyst in undertaking the Foundation’s “digital transformation” to enable more effective use of technology, including artificial intelligence, and to increase data-driven decision making.
Vice President for Development, Rutgers Health
RUTGERS UNIVERSITY FOUNDATION
01.2017 - 01.2025
- Manage dynamic team accountable for coordinating and managing all aspects of development and engagement for Rutgers Health’s 15 units (Eight schools and seven centers & institutes.). Oversee board and groups of volunteers and $1M+ budget. Hire, train, and mentor staff. Lead professional development and establish bench strength. Direct all fundraising activity. Develop and streamline standard processes. Interact daily with high-level donors and prospects. Organize monthly team and leadership meetings. Collaborate with executive leadership on closing gifts.
- Developed and led strategic plan for Rutgers Health and set clear focus and direction; established a culture that values collaboration and accountability; established diverse team of staff to execute mission; team has been recognized as High Performers by Association for Healthcare Philanthropy for six consecutive years.
- Drove corresponding increase in all key performance indicators (KPIs) new gifts and commitments, solicitations, qualifications, closed gifts, average gift size, and substantive contacts.
- Served as lead solicitor on a $25M gift to establish new Center of Excellence for cancer immunology, representing largest gift throughout 30-year history of Rutgers Cancer Institute of New Jersey.
- Achieved major goals as dedicated member of senior leadership teams within Rutgers University Foundation including Foundation Executive Leadership Team, Rutgers Health Chancellor’s leadership team, and Rutgers University President’s Administrative Council; led University-wide working group to review scholarship language in response to the supreme court decision ending affirmative action in college admissions.
Executive Director: Clinical Support & Major Gifts
CHILDREN’S HOSPITAL OF PHILADELPHIA (CHOP)
01.2014 - 01.2017
- Recruited to build new office and establish team of fundraisers. Supervised a team of thirteen major gift officers. Implemented infrastructure, metrics, reporting, and overall leadership for CHOP Foundation. Hired, trained, and mentored staff. Performed frontline fundraising and conducted pipeline prospect meetings. Maintained strong corporate and foundation relations. Oversaw leadership annual giving and board and groups of volunteers. Cultivated and solicited targeted profile of highly qualified prospects. Partnered with campaign director to create campaign priorities, ensure consistent messaging, and facilitate effective engagement of lead volunteers and medical leadership.
- Propelled 40% increase in board membership of high-net-worth major-gift prospects by partnering with gift officers to revamp and jumpstart Board of Visitors Volunteer Program, significantly maximizing bottom line.
- Achieved 78% growth over prior 2 years in total volume of $100K+ gifts; oversaw team in raising $25M in revenue for FY16, significant increase from $16M in revenue for FY15.
- Improved performance by executing foundation-wide metrics and accountability system for frontline fundraisers; increased physician engagement in overall development process.
Associate Vice President, Development & Major Gifts
VILLANOVA UNIVERSITY
01.2010 - 01.2014
- Coordinated and executed robust nationwide major-gifts program that included thirty-five gift officers. Recruited, trained, and led high-performing team of fundraisers including major gifts, corporate and foundation relations, school-based and athletics development, regional advancement, and Parent’s Program. Set up challenging goals and metrics. Managed extensive development efforts. Engaged high-level advisory boards. Played significant role in successful conversion to Salesforce.
- Directed top-performing fundraising team to expanding volume of closed major gifts by 100%+ for FY12 and by 63% for FY13; supported $135M in total dollars raised for FY14.
- Designed and launched new prospect-management tracking and accountability system for successful oversight of frontline fundraising staff.
- Increased solicitations, average gift size, and total dollars raised by conceiving and launching professional development program for frontline fundraisers; included internal coaching and engagement of external consultants and coaches.
- Launched successful program that cultivated strong culture of philanthropy among university’s faculty and staff.
Director of Major Gifts
UNIVERSITY OF PENNSYLVANIA DEVELOPMENT AND ALUMNI RELATIONS
01.2007 - 01.2010
- Managed frontline efforts of medical alumni program. Implemented foundation with solid fundraising strategy, hired and trained staff. Expanded infrastructure and incorporated key strategies, advancing solicitations, alumni relations, direct mail, planned giving, and capital campaign activities for major gifts. Collaborated with leadership. Oversaw volunteer management.
- Supported development of School of Medicine renovations task force comprising key leadership, volunteers, alumni, students, and development staff.
- Led department to successfully surpassing $8M fundraising goal by 150% for FY10.
Director of Development
UNIVERSITY OF PENNSYLVANIA DEVELOPMENT AND ALUMNI RELATIONS
01.2007 - 01.2009
- Oversaw all facets of development and fundraising activities, increasing fundraising for cardiovascular institute and the department of cardiology. Collaborated with the dean, department chairs, and chief advancement officer (CAO) of health system on major-gift solicitations. Managed volunteer operations and key relationships. Created and maintained pipeline. Engaged faculty and physicians.
- Fueled 125% increase in donations to Penn Cardiovascular Institute from FY07 to FY08 through development and execution of strategic fundraising plans; supported dean and CAO across $8M solicitation and closure of gift for Center for Bioethics and Center for Neurodegenerative Disease.
- Launched first-ever volunteer board for Cardiovascular Institute; successfully increased cardiovascular faculty development participation by 70%; managed external advisory board for Center for Bioethics.
- Additional experience as Professional Pharmaceutical Sales Representative at Endo Pharmaceuticals, 2003–2007
Education
Bachelor of Arts - English
Saint Joseph’s University
Philadelphia, PAEssentials of Management -
University of Pennsylvania
Philadelphia, PAFundamentals of Fundraising -
Villanova University
Villanova, PASkills
- Comprehensive Campaigns
- Volunteer Management
- Corporate Engagement
- Major and Principal Gifts
- Leadership & Staff Development
- Program Design & Management
- Strategic Business Planning
- Relationship Building
Accomplishments
- Increased revenue for Rutgers Health by 200% within 4 years of leadership role, driving $126M in revenue for FY20 with a five-year average of $101M; transformed 4-year trend of declining dollars by recruiting top talent and setting strategy, goals, focus, and growth; improved total dollars raised by restructuring major and principal gifts programs in alignment with institutional and campaign priorities.
- Closed $30M gift to support Behavioral Health in partnership with president of Rutgers University Foundation; largest gift in Rutgers Health history and second-largest gift in Rutgers University history; oversee a program that has secured five 8-figure gifts during the last six years.
- Established and led President’s Leadership Circle (PLC) at Villanova, top-level, 50-member advisory board comprising leadership donors with contributions of $50M; helping to lead the coordination and launch of comprehensive fundraising campaigns at Rutgers University, Villanova University, and Children’s Hospital of Philadelphia.
Affiliations
Association for Fundraising Professionals
Association for Healthcare Philanthropy
Timeline
Senior Vice President and Chief Development Officer
WEST VIRGINIA UNIVERSITY FOUNDATION
01.2025 - Current
Vice President for Development, Rutgers Health
RUTGERS UNIVERSITY FOUNDATION
01.2017 - 01.2025
Executive Director: Clinical Support & Major Gifts
CHILDREN’S HOSPITAL OF PHILADELPHIA (CHOP)
01.2014 - 01.2017
Associate Vice President, Development & Major Gifts
VILLANOVA UNIVERSITY
01.2010 - 01.2014
Director of Major Gifts
UNIVERSITY OF PENNSYLVANIA DEVELOPMENT AND ALUMNI RELATIONS
01.2007 - 01.2010
Director of Development
UNIVERSITY OF PENNSYLVANIA DEVELOPMENT AND ALUMNI RELATIONS
01.2007 - 01.2009
Bachelor of Arts - English
Saint Joseph’s University
Essentials of Management -
University of Pennsylvania
Fundamentals of Fundraising -
Villanova University