William J. Reed
Houston
Summary
Achieved successful event implementation and safety management across multiple accounts in United States, Canada, and Australia. Enhanced human resource functions by improving employee relations and performance management processes. Fostered talent acquisition and development strategies, effectively leading diverse teams in the non-profit sector.
Overview
16
16
years of professional experience
Work History
Director of Operations - Epicenter
Sports Facilities Companies
Rosenberg, TX
01.2022 - 01.2026
- Supported daily operations and maintenance activities at Fort Bend Epicenter. Assisted with timely updates and renewals of required certifications.
- Oversaw hiring and training initiatives for facility team members.
- Oversaw front-line managers and coordinators to ensure strict adherence to SFC policies and applicable laws.
- Oversaw administration and organization of sporting events, live banquets, and tradeshows.
- Facilitated communication and coordination as primary liaison for all contracted events.
- Directed in-house event development and forged strategic co-partnerships.
- Led sponsorship sales and marketing initiatives to drive brand visibility.
- Supervised moderation activities for major events, ensuring strict adherence to community guidelines.
- Spearheaded contract negotiations and production processes with relevant vendors to enhance collaboration.
- Orchestrated seamless communication and collaboration among events team departments, including marketing, sponsorship, and sales.
- Assisted in upholding health and safety standards. Supported initiatives for quality control. Aided in overseeing expenses and security measures. Contributed to facility maintenance activities.
- Directed compliance with cash handling protocols to ensure operational integrity.
- Directed hiring, training, and education initiatives for staff on event protocols and safety procedures.
- Led staff readiness initiatives by conducting comprehensive training and coordination.
- Directed development and execution of facility business plan.
- Directed operations security and maintenance departments to uphold safety and efficiency standards.
- Engaged with locality and county officials to obtain essential licenses and certifications for facility operations and events.
- Enhanced vendor relationships through strategic negotiations, resulting in cost savings and improved service levels.
- Streamlined operations across multiple sports facilities, optimizing resource allocation and service delivery.
Operations Manager
ASM Global
Houston, Texas
01.2018 - 01.2022
- Directed game day setup operations for university athletic department events and orchestrated coordination of marketing promotion and sponsorship packages.
- Managed social media accounts, ensuring timely updates on program events.
- Collaborated with media outlets to ensure compliance with NCAA guidelines and procedures for live sporting events.
- Facilitated staff training on event procedures and daily operational protocols.
- Facilitated collaboration among departments within university athletic department to streamline game day sponsorship requests.
- Directed game day operations, ensuring effective setup of venue signage, hospitality suites, and event displays.
- Executed on-field and off-field promotions for corporate sponsors with full accountability.
Athletics Assistant/Paraprofessional
Frisco Independent School District
Frisco, Texas
01.2016 - 01.2017
- Orchestrated game day setup for university athletic department events, ensuring seamless execution.
- Managed social media accounts by regularly updating event information for program visibility.
- Collaborated with select media outlets to ensure adherence to NCAA guidelines and procedures for live sporting events.
- Directed training programs for staff on event procedures and daily operations.
- Facilitated collaboration among departments within university athletic department to streamline game day sponsorship requests.
- Directed game day operations, ensuring effective setup of venue signage, hospitality suites, and event displays.
- Executed on-field and off-field promotional activities for corporate sponsors.
Implementation Manager
ABC Financial
Little Rock, Arkansas
01.2015 - 01.2016
- Led game day setup for university athletic department events, ensuring seamless execution.
- Oversaw social media accounts, ensuring timely updates on program events.
- Directed collaboration with media outlets to enforce NCAA guidelines and procedures for live sporting events.
- Led staff training sessions on event procedures and daily operational protocols to ensure compliance and efficiency.
- Led interdepartmental collaboration within university athletic department to streamline game day sponsorship request processes.
- Oversaw game day operations, including setup of venue signage, hospitality suites, and event displays.
- Spearheaded on-field and off-field promotional initiatives for corporate sponsors.
Distribution Manager
Tennessee Titans-Main Gate Inc.
Nashville, Tennessee
01.2013 - 01.2015
- Coordinated and supported the distribution of NFL merchandise logistics at Nissan Stadium and through online channels. Assisted in developing departmental budgets alongside the general manager and sales manager for retail sales. Provided reliable support to the executive management team in fostering a high-performance culture through effective talent acquisition and management strategies. Implemented and maintained policies and procedures in alignment with EEO and OSHA regulations.
- Oversaw and optimized centralized warehousing operations by implementing robust inventory cataloging and control procedures.
- Collaborated with sales department to streamline purchase requests and estimate processes.
- Compiled and delivered weekly progress reports featuring identifiable metrics and benchmarks.
- Compiled and submitted comprehensive reports on damaged, outdated stock and supply discrepancies.
- Oversaw maintenance operations for facility material handling equipment and inventory control systems.
- Assigned work tasks to team members, fostering collaboration and adherence to workplace policies.
- Established and enforced safety and security protocols for center operations.
- Resolved employee relation issues by implementing performance improvement strategies and enhancing productivity.
- Executed monthly, quarterly, and yearly sales audits to ensure compliance and accuracy.
- Managed security protocols and ensured timely delivery of all merchandise.
- Orchestrated development and planning of special events for non-profit organizations affiliated with NFL youth program.
Sport Marketing Manager
Building Blocks Mentorship
Memphis, Tennessee
01.2010 - 01.2014
- Orchestrated game day setup for university athletic department events, ensuring seamless execution.
- Managed social media accounts by regularly updating event information to ensure accuracy.
- Collaborated with media outlets to ensure compliance with NCAA guidelines for live sporting events.
- Led comprehensive training sessions on event procedures and daily operations.
- Facilitated collaboration with multiple university athletic departments to fulfill client game day sponsorship requests.
- Directed game day operations, ensuring effective setup of venue signage, hospitality suites, and event displays.
- Executed on-field and off-field promotional activities for corporate sponsors.
Event Coordinator
Memphis Grizzlies
Memphis, Tennessee
01.2012 - 01.2013
- Directed operational planning for each event assigned to FedEx Forum, serving as primary liaison for Memphis Grizzlies and University of Memphis basketball.
- Collaborated with sales department to secure event bookings and operations department to ensure optimal event setup.
- Facilitated subcontracting of additional labor to meet client requirements.
- Cultivated strong client relationships while ensuring timely communication regarding deadlines, scheduling, floor planning, security clearances, and insurance requirements for events.
- Facilitated clear, concise, and timely communication among all involved parties.
- Facilitated management team in compiling event reports and forecasting budgets, encompassing event expenses, labor, and staffing.
- Oversaw scheduling and payroll management for full-time and part-time staff.
- Facilitated compliance coordination through show rider to align duties with event client production and in-house management.
Game Day Coordinator
Tiger Sport Properties
Memphis, Tennessee
01.2010 - 01.2012
- Orchestrated game day setup for university athletic department events, ensuring seamless execution.
- Managed social media accounts, ensuring timely updates on program events.
- Collaborated with media outlets to ensure compliance with NCAA guidelines and procedures for live sporting events.
- Facilitated staff training on event procedures and daily operational protocols.
- Facilitated collaboration among departments within university athletic department to streamline game day sponsorship requests from clients.
- Directed game day operations, ensuring effective setup of venue signage, hospitality suites, and event displays.
- Executed on-field and off-field promotional activities for corporate sponsors.
Education
Bachelor of Science - Sport & Leisure Management
University of Memphis
Skills
- Managed operational processes to enhance productivity and maintain quality standards
- Facilitated strategic planning sessions to define long-term objectives and enhance operational efficiency
- Formulated and implemented strategic plans to enhance organizational effectiveness
- Implemented initiatives to improve operational efficiency and streamline workflows
Websites
Accomplishments
- Established drive for results while achieving employee relations issues in a timely manner.
Timeline
Director of Operations - Epicenter
Sports Facilities Companies
01.2022 - 01.2026
Operations Manager
ASM Global
01.2018 - 01.2022
Athletics Assistant/Paraprofessional
Frisco Independent School District
01.2016 - 01.2017
Implementation Manager
ABC Financial
01.2015 - 01.2016
Distribution Manager
Tennessee Titans-Main Gate Inc.
01.2013 - 01.2015
Event Coordinator
Memphis Grizzlies
01.2012 - 01.2013
Sport Marketing Manager
Building Blocks Mentorship
01.2010 - 01.2014
Game Day Coordinator
Tiger Sport Properties
01.2010 - 01.2012
Bachelor of Science - Sport & Leisure Management
University of Memphis