William Lutes
Rineyville,KY
Summary
Dedicated Sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best further the goals and principles of the companies that I have represented.
Overview
7
7
years of professional experience
Work History
Director of Internet Sales and Marketing
Etownwholesale.com
07.2022 - Current
- Monitored and managed KPI reports for digital marketing and overall marketplace performance.
- Verified product availability for purchase and checked inventory availability to fulfill orders.
- Used analytics to evaluate performance and opportunities for improvements in merchandising, site activity and user behavior.
- Identified trends, areas of opportunity, scale and potential improvements to drive ongoing business vision and optimization.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Acquisitions Manager
Beyond Storage/KY Home Buyers
10.2020 - 06.2022
- Identified and negotiated the purchases of properties that fit the investment model.
- Created and trained a call center to assist in outgoing cold calls and incoming sales leads.
- Collaborated with internal stakeholders to create timely and accurate purchase orders.
General Sales Manager
Swope Auto Group
05.2016 - 03.2020
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Developed and implemented comprehensive salesperson training program.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Education
Auto Finance
Zurich Finance
Myrtle Beach, SC04.2011
GED -
Meade County High School
Brandenburg, KY05.1996
Skills
- Team Recruiting and Hiring
- Campaign Performance Tracking
- Contract Negotiation
- Product Promotion
- Relationship Building
- Complex Problem Solving
- Sales Forecasting
- Sales Techniques
- Client Relationship Management
Accomplishments
- Exceeded monthly quota nearly every month.
- Increased Revenue 1000% by implementing several process improvements.
- Supervised team of 13 staff members.
- Father to a wonderful baby boy
Timeline
Director of Internet Sales and Marketing
Etownwholesale.com
07.2022 - Current
Acquisitions Manager
Beyond Storage/KY Home Buyers
10.2020 - 06.2022
General Sales Manager
Swope Auto Group
05.2016 - 03.2020
Auto Finance
Zurich Finance
GED -
Meade County High School
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