Gifted sales professional with a solid record of accomplishment in overseeing Internet Sales, BDC and Marketing departments. Experienced in managing all stages of campaigns and boosting sales. Expertise includes customer relations, digital retailing and merchandising, market research, data analysis, sales process streamlining, integration and implementation.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director of Internet Sales and Marketing
Russell And Smith Auto Group
12.2023 - Current
Implemented new lead handling and sales processes for the entire sales and BDC team to increase customer engagement across all digital platforms.
Increased online sales revenue by improving digital retailing and merchandising.
Assist the GM and COO/EVP implement data-driven decision-making processes, improving overall marketing effectiveness, boost brand visibility and ROI.
Use analytics to evaluate performance and opportunities for improvements in merchandising, sales, site activity and user behavior.
Coach and mentor all sales and BDC agents to ensure proper lead handling and increase closing rates.
Director of Internet Sales and Marketing
Tejas Toyota Inc.
08.2019 - 12.2023
Oversee operations for: Internet Sales, BDC and Marketing Department with $65,000/monthly advertising budget.
Manage, admin, and provide analysis and reports for all digital platforms from CRM to Google Analytics.
Design and execute all direct mail, email campaigns, television/billboard/OTT ads, sales events, social media marketing and management; SEO/SEM and reputation management.
Collaborate with all dealership vendors and department heads to improve sales, F&I and fixed ops (service/parts/collision) processes for greater efficiency and maximum profits.
Assist Dealer Principal and GM with development and implementation of new streamlined strategies, and coordinate all integration from research to funding to final execution and onboarding,
Assist GSM and other sales managers desk deals and help close customers in showroom.
Internet Sales Dept. closed 40% of stores overall sales with $10k average profit per unit.
Senior Pastor
Humble Worship Center
01.2010 - 02.2020
Oversaw administration and management of all areas of ministry.
Coordinated and spearheaded programs to increase church members' service throughout community.
Provided crisis response and counseling to church members.
Established and managed church budget of $140,000 per year.
Directed capital building projects resulting in increases to church membership and reductions in church expenses.
Officiated special services such as weddings, funerals, baptisms and nursing home services.
Business Owner
Oak Tree Environmental Services
01.2016 - 07.2019
Devised and deployed sales and marketing tactics to drive strategic growth and revenue goals in medical disinfection industry.
Put together realistic budgets based upon costs and fees for successfully operating business.
Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
Evaluated suppliers to maintain cost controls and improve operations.
Optimized team hiring, training and performance.
Worked to create print and online advertisements to bring in new customers.
Prepared bank deposits and handled business sales, returns and transaction reports.
Conducted audit inspections to ensure customer satisfaction.
Internet Sales Manager
Auto Lenders Inc.
01.2005 - 01.2010
Responded to internet inquiries and phone calls in timely matter.
Increased sales and customer satisfaction through personalized servicing.
Provided superior and individualized customer service.
Updated company website with deals and product packages.
Sold 100 vehicles online across 4 store locations every month.
Collaborated with marketing team on Spanish ads, tv and radio commercials.
Education
Bachelor of Science - International Business Management
Thomas Jefferson University
Philadelphia, PA
Skills
Closing Sales
Lead handling, Desking and F&I
Business Process Integration
Budget Forecasting
Team Recruiting and Hiring
Strategic Marketing
Campaign Performance Tracking
Relationship Building
Marketing Strategy Development
Training and Onboarding
Public and Media Relations
E-commerce strategy
Online Advertising
Website Management
Google Analytics
Client Relationship Management
Certification
Master Certification in Sales by Toyota.
Sales Manager Certification with Ford
Languages
Spanish
Native or Bilingual
French
Timeline
Director of Internet Sales and Marketing
Russell And Smith Auto Group
12.2023 - Current
Director of Internet Sales and Marketing
Tejas Toyota Inc.
08.2019 - 12.2023
Business Owner
Oak Tree Environmental Services
01.2016 - 07.2019
Senior Pastor
Humble Worship Center
01.2010 - 02.2020
Internet Sales Manager
Auto Lenders Inc.
01.2005 - 01.2010
Bachelor of Science - International Business Management
Thomas Jefferson University
Master Certification in Sales by Toyota.
Sales Manager Certification with Ford
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