Summary
Work History
Skills
Timeline
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William Morales

Humble,TX

Summary

Strategic airline programs professional leading end-to-end governance for incentive and payment processes, from requirements and compliance review to reconciliation and reporting. Partners with legal, sales, revenue management, and compliance teams to improve execution, reduce discrepancies, and support accurate financial outcomes.

Work History

Principal, TMC Programs North America Sales

United Airlines
2022 - 2025
  • Managed end-to-end governance for travel agency incentive programs, helping with objective setting, compliance review, performance tracking, and payment processing.
  • Created and updated business requirements and validation steps to calculate incentives accurately, supporting reliable financial outcomes and record integrity.
  • Partnered with legal, revenue management, sales, and compliance to align program terms with regulatory requirements and correct execution.
  • Acted as the primary contact for travel agencies, addressing inquiries on program details, legal agreements, payment information, and debit memo processing.
  • Compiled program reports through data analysis and commission/payment reporting, enhancing visibility into results and execution for business leaders.
  • Supported governance and operational accuracy by auditing and reviewing sales and agency performance to improve program structure and reduce discrepancies.
  • Used Oracle ERP to pull and verify vendor and incentive payment information.
  • Resolved customer issues with knowledgeable and friendly service, fostering high customer satisfaction.

Sr. Analyst, TMC Programs Latin America Sales

United Airlines
2016 - 2022
  • Coordinated governance requirements and stakeholder engagement for travel agency incentive programs, ensuring consistent operational delivery.
  • Managed workflow for program terms, capturing incentive details accurately and keeping them aligned with approved parameters to avoid downstream issues.
  • Analyzed reservation and passenger patterns along with program outcomes to inform operational planning and strategic adjustments.
  • Helped coordinate acceptance of approved terms and conditions to support timely program rollout and compliant execution.
  • Checked incentive-related terms and supported reconciliation of program details used for reporting to maintain accurate financial execution.

Staff Representative Latin America Sales

United Airlines
2013 - 2016
  • Facilitated team communication and training on UA ticketing policies and procedures to enhance understanding and compliance.
  • Coordinated employee travel, reviewed itineraries, and audited post-trip expense reports for accuracy; acted as primary contact for Concur usage and policy inquiries to ensure budget adherence and streamline processing workflows.
  • Tracked corporate credit card usage, completed reconciliations, and verified transactions for compliance with company policy and internal controls.

Manager TMC Programs North America Sales

United Airlines
2011 - 2013
  • Administered and processed back-end and time-based ticketing incentive programs to ensure timely execution.
  • Monitored SOX guidelines and procedures to maintain internal control compliance.

Sr. Analyst, Sales Pricing

Continental Airlines
2009 - 2011
  • Provided analytical insights to business development managers to inform pricing and incentive decisions.
  • Aligned pricing decisions with strategic goals and internal policy for travel agency time-of-ticketing commission programs.
  • Coordinated cross-functional input and approvals to ensure timely program execution.

Analyst, Sales Pricing

Continental Airlines
2008 - 2009
  • Analyzed reservation trends and passenger patterns to inform planning insights and enhance operational forecasting.
  • Aligned incentive terms with approved program parameters to enhance accuracy and minimize operational issues.
  • Facilitated acceptance of approved terms and conditions for travel agency incentive requests to ensure timely implementation.

Lead Auditor, Revenue Accounting

Continental Airlines
2000 - 2008
  • Reviewed TMC compliance with ticketing regulations and governance standards to support audit teams across North America.
  • Completed audits of time-of-ticketing commissions by verifying adherence to established rules.
  • Prepared audit-ready records and accurate financial data, ensuring integrity of revenue accounting.

Skills

  • Incentive program management
  • Financial oversight
  • Regulatory compliance
  • Payment reconciliation
  • Audit compliance
  • Data analysis and reporting
  • Analytical thinking
  • Operational coordination
  • Stakeholder communication
  • Supplier relationship management
  • Microsoft Office proficiency (Excel-based reporting/data analysis)
  • Attention to detail
  • Bilingual Spanish proficiency

Timeline

Principal, TMC Programs North America Sales

United Airlines
2022 - 2025

Sr. Analyst, TMC Programs Latin America Sales

United Airlines
2016 - 2022

Staff Representative Latin America Sales

United Airlines
2013 - 2016

Manager TMC Programs North America Sales

United Airlines
2011 - 2013

Sr. Analyst, Sales Pricing

Continental Airlines
2009 - 2011

Analyst, Sales Pricing

Continental Airlines
2008 - 2009

Lead Auditor, Revenue Accounting

Continental Airlines
2000 - 2008

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William Morales