William Morgan

Marketing Operations Manager

01/2007 – 03/2023

BrightPath Marketing Solutions

• Developed and implemented a new marketing automation platform, resulting in a 25% increase in lead generation, and a 20% increase in conversion rates.
• Collaborated with sales and marketing teams to create and execute a targeted email campaign, resulting in a 30% increase in open rates, and a 15% increase in click-through rates.
• Managed a team of 11 marketing operations specialists, providing coaching and mentorship that led to a 10% increase in team productivity, and a 15% improvement in team satisfaction scores.

Skills & Competences:

• Marketing automation platform expertise
• Email campaign management
• Team leadership and mentorship
• Budget management and optimization.
• Customer segmentation strategy development
• Vendor collaboration and management
• Analytics tool implementation
• CRM system development and implementation
• Cross-functional collaboration
• Social media campaign management
• Data-driven decision making
• Project management
• Marketing performance measurement
• Marketing technology integration
• Process improvement and optimization

• Streamlined operational processes to enhance efficiency across various departments.
• Coordinated cross-functional teams to achieve project objectives and timelines.
• Managed inventory systems to ensure accurate tracking and supply availability.
• Facilitated regular meetings to discuss project progress and address challenges.
• Oversaw compliance with company policies and industry regulations in operations.
• Developed training programs for employees in order to increase their knowledge base.
• Identified key objectives to re-establish long term plans to meet goals.
• Spearheaded the implementation of an AI-driven predictive analytics platform, resulting in a 28% increase in operational efficiency and $3.2M in cost savings across multiple departments.
• Led a cross-functional team of 50+ professionals in the successful rollout of a company-wide digital transformation initiative, reducing process cycle times by 40% and improving customer satisfaction scores by 22%.
• Orchestrated the integration of blockchain technology into supply chain operations, enhancing transparency and reducing fraud by 95%, while decreasing transaction costs by $1.5M annually.