Summary
Overview
Work History
Skills
Education
Timeline
GeneralManager

William Nichols

Hooksett,NH

Summary

Dynamic and results-driven leader with a proven track record at NAPA. Consistently excelled in driving business growth and achieving operational excellence. Expertise in leadership and operations management has allowed for successful team training to surpass performance metrics, with emphasis on problem resolution and fostering a collaborative work environment. Strategic vision has driven significant year-over-year growth, consistently exceeding business objectives.

Overview

15
15
years of professional experience

Work History

General Manager

Automotive Supply Associates, D/B/A Sanel NAPA
06.2020 - 10.2024


  • Drove year-over-year business growth while leading sales, operations, strategic vision, and long-range planning.
  • Concentrated focus on increasing wholesale sales and market share through local/regional/national marketing programs and partner vendor assistance.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Increased company growth through collaboration with sales and marketing departments.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Expanded market share with aggressive prospecting and strategic partnerships.
  • Developed 8-person leadership team, communicating expectations, and leveraging company's resources.
  • Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
  • Implemented cost-saving measures by conducting thorough financial analysis and identifying areas of inefficiency within the organization.

VP-Sales & Operations

Automotive Supply Associates, D/B/A Sanel NAPA
01.2018 - 05.2020

Vice President of Sales

Automotive Supply Associates
10.2015 - 12.2017

District Sales Manager

Genuine Parts Company - NAPA
09.2009 - 10.2015


  • Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.

Skills

  • Leadership and Team Building
  • Problem Resolution
  • Organization Skills
  • New Business Development
  • Competitive Analysis
  • Build Strong Relationships
  • Communication
  • Sales & Operations Management
  • Business Management Solutions
  • Customer Service & Satisfaction
  • Business & Product Development
  • Account & Inventory Management

Education

High School Diploma -

Stoneham High School
Stoneham, MA
06-1980

Timeline

General Manager

Automotive Supply Associates, D/B/A Sanel NAPA
06.2020 - 10.2024

VP-Sales & Operations

Automotive Supply Associates, D/B/A Sanel NAPA
01.2018 - 05.2020

Vice President of Sales

Automotive Supply Associates
10.2015 - 12.2017

District Sales Manager

Genuine Parts Company - NAPA
09.2009 - 10.2015

High School Diploma -

Stoneham High School
William Nichols