Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Revenue Attainment Awards at Roadway and Watkins, Southern Region Leadership Award at Watkins
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William Nichols

Valrico

Summary

Dynamic executive with a proven track record at Smith Transportation, driving organizational growth through strategic partnerships and revenue generation. Adept at leading high-performing teams, enhancing customer care, and implementing effective problem-solving strategies. Recognized for achieving record sales figures while fostering a culture of ethics and integrity.

Overview

43
43
years of professional experience

Work History

Executive Vice President of Stategic Accounts

Smith Transportaion Dba IShared Transportation
09.2006 - 03.2025
  • Collaborated with senior leadership to develop strategic initiatives for organizational growth
  • Supported project management efforts by coordinating timelines and resources
  • Provided direction and leadership for 20 sales representatives and independent contractors.
  • Achieved record sales figures, leading high-performing sales team focused on customer engagement and solution selling.
  • Spearheaded expansion into new markets, leveraging comprehensive market analysis and partnership development.

District Sales Manager

Watkins Motor Lines
07.1990 - 09.2006
  • Mentored and developed sales teams, enhancing performance through training and coaching initiatives.
  • Implemented CRM systems to streamline sales processes and improve customer relationship management.
  • Led quarterly business reviews, presenting findings and recommendations to executive leadership for strategic alignment.
  • Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
  • Established strong relationships with key clients, fostering loyalty and driving long-term business growth.

Terminal Manager

Roadway Express
01.1982 - 07.1990
  • Oversaw daily terminal operations, ensuring compliance with safety and regulatory standards.
  • Managed cross-functional teams, fostering collaboration to achieve service excellence and customer satisfaction.
  • Analyzed performance metrics, identifying trends to drive strategic initiatives for continuous improvement.
  • Planned freight loads and coordinated with drivers to achieve accurate, timely delivery of products.
  • Developed strong relationships with clients, vendors, and other stakeholders for improved communication and collaboration.

Education

Bachelor of Arts - Business

Valdosta State University
Valdosta, GA
06-1982

Skills

  • Organizational growth
  • Customer care
  • Leadership experience
  • Ethics and integrity
  • Strategic partnerships
  • Account management
  • Revenue generation
  • Problem-solving
  • Leadership and people development

Accomplishments

Grew the my sales territory by 22% YOY in 2024 and consistently attained over $1 million revenue each month in the last year of my career.

Timeline

Executive Vice President of Stategic Accounts

Smith Transportaion Dba IShared Transportation
09.2006 - 03.2025

District Sales Manager

Watkins Motor Lines
07.1990 - 09.2006

Terminal Manager

Roadway Express
01.1982 - 07.1990

Bachelor of Arts - Business

Valdosta State University

Revenue Attainment Awards at Roadway and Watkins, Southern Region Leadership Award at Watkins

Received Quarterly Awards for Revenue quota attainment in several quarters throughout my Sales career at both Roadway Express and Watkins Motor Lines. I also won the coveted Southern Region Leadership Award at Watkins Motors LInes, an award that recognizes the most valuable contributor in the Region which comprises 4 districts in the Southern Region. 

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