William Perkins
Visalia,CA
Summary
A top-performing Operations and Sales Manager with over a decade of success in sales, territory management, and business development. Proven ability to lead teams, grow revenue, and improve operational efficiency through strategic planning, marketing execution, and cross-functional collaboration. Experienced in managing retail partnerships and developing grassroots branding and outreach initiatives.
Overview
11
11
years of professional experience
Work History
Business Owner
Shed Culture Barns – Authorized Old Hickory Sheds Dealer
01.2024 - Current
- - Founded and operate a shed dealership in partnership with Old Hickory Sheds.
- - Manage daily operations, marketing, sales, customer relations, and logistics.
- - Implement Facebook and Google campaigns to boost visibility and foot traffic.
- - Oversee lot inventory, coordinate deliveries, and ensure strong local branding.
Territory & Sales Management Roles
Various Employers
01.2015 - 01.2024
- District Sales Manager – Frito-Lay
- Territory Manager – RJ Reynolds
- Sales Executive – Core-Mark
- Trade Activation Manager – Anheuser-Busch via Premium Retail Services
- - Directed regional and territory sales operations across multiple high-profile brands.
- - Built and maintained strong B2B relationships with key retail decision-makers.
- - Developed and executed sales growth strategies using statistical data analysis.
- - Trained and coached sales teams to increase performance and execution.
- - Conducted effective in-store promotions and brand marketing initiatives.
- - Oversaw merchandising, POS placement, and retail program rollouts.
Education
Bachelor of Science - Business Administration
Fresno Pacific University
Visalia, CA01.2020
Associate of Arts - Communication Studies
College of the Sequoias
Visalia, CA01.2012
Skills
- Operations Management, Sales & Business Development, Territory Management, Marketing & Branding, Strategic Planning & Analysis, Revenue & Profit Growth, Project Management, Budgeting & Forecasting, Team Leadership & Development
- Persistent and focused
- Attention to detail
- Customer relations
- Customer service
- Relationship building
- Work Planning and Prioritization
- Business planning
- Team collaboration and leadership
- Performance improvement
- Project management
- Business development
- Business administration
Timeline
Business Owner
Shed Culture Barns – Authorized Old Hickory Sheds Dealer
01.2024 - Current
Territory & Sales Management Roles
Various Employers
01.2015 - 01.2024
Associate of Arts - Communication Studies
College of the Sequoias
Bachelor of Science - Business Administration
Fresno Pacific University
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