William Pierce
Hortonville,USA
Summary
Results-oriented Sales Manager with extensive expertise in inventory management and sales processes. Skilled in mentoring sales teams and developing pricing strategies that enhance profitability. Strong analytical acumen supports informed decision-making, ensuring compliance and market competitiveness.
Overview
1
1
Certification
23
23
years of professional experience
Work History
Used Vehicle Manager
Bergstrom Automotive
Oshkosh, Wisconsin
03.2025 - Current
- Managed used vehicle inventory, implementing pricing strategies to maximize sales potential.
- Collaborated with marketing to create targeted promotions, driving increased traffic to used vehicle sales.
- Trained and mentored sales staff on product knowledge and customer engagement.
- Oversaw vehicle appraisal processes, establishing quality standards that enhanced customer satisfaction.
- Analyzed market trends to adjust purchasing strategies accordingly.
- Ensured compliance with state regulations and dealership policies for used vehicles.
- Researched competing dealerships' inventories in order to remain competitively priced within the marketplace.
- Monitored competitors' activities in order to stay ahead of industry trends.
General Sales Manager
Russ Darrow
Appleton, USA
08.2009 - Current
- Coach and mentor sales staff daily
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Set pricing for all inventory items based on market analysis and cost.
- Work with lenders to secure the best options
- Oversee re-con process, and get units ready on a timely basis
- Evaluated trade-in vehicles for value based on market trends and condition.
- Greeted customers in showroom and assisted sales staff in matching vehicles to customer needs and budgets
- Acquired used vehicles for inventory through negotiation with sellers and condition evaluation to ensure quality offerings
New Car Sales Manager
Lakeland Automotive
Sheboygan, USA
04.2009 - 07.2009
- Managed new car inventory to meet customer demand and maximize sales potential.
- Developed strategic partnerships with finance institutions to offer competitive financing options.
- Trained and mentored sales team on product knowledge and customer engagement techniques.
- Coordinated promotional events to enhance brand visibility and attract new customers.
Sales Manager
VanDynHoven Imports
Appleton, USA
05.2008 - 04.2009
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Resolved customer relations issues, ensuring quick resolution and heightened client satisfaction.
- Coached and mentored sales personnel, enhancing individual selling efforts and supporting representatives in achieving targets.
- Led team meetings to clarify goals and expectations regarding policies and procedures.
Sales Desk Manager
LITHIA
Cedar Rapids, USA
01.2008 - 04.2008
- Directed sales operations as General Sales Manager, ensuring alignment with company goals.
- Hold daily training meetings with sales staff
- Trained new staff on correct procedures, compliance requirements, and performance strategies.
- Managed and motivated employees to be productive and engaged in work.
- Enhanced team performance through daily activity monitoring and targeted mentorship.
- Work deals with sales staff and guest
- Facilitated takeovers to close car deals effectively.
- Submit deals for financing
- Accomplished multiple tasks within established timeframes.
Sales Manager
Russ Darrow Group
Oshkosh, USA
05.2003 - 01.2007
- Streamlined reconditioning processes for trade-ins to enhance inventory quality and readiness.
- Resolved customer relations issues promptly, ensuring high levels of client satisfaction and retention.
- Conducted one-on-one meetings with sales team members to identify selling hurdles and provide targeted strategies for improvement.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Submit deals for financing
- Assigned prices to all used inventory items
- Work deals with, Appraise trade-ins
Education
Some College (No Degree) - Effective Leadership Course
Fox Valley Technical Institute
Appleton, WisconsinSkills
- Inventory management and software
- Pricing strategy and cost control
- Sales processes and forecasting
- Market valuation techniques
- Time management and objectives planning
- Team leadership and motivation
- Sales coaching and training programs
- Performance enhancement strategies
- Problem solving and communication skills
- Vehicle inspection expertise
Certification
- AFIP Certified
Timeline
Used Vehicle Manager
Bergstrom Automotive
03.2025 - Current
General Sales Manager
Russ Darrow
08.2009 - Current
New Car Sales Manager
Lakeland Automotive
04.2009 - 07.2009
Sales Manager
VanDynHoven Imports
05.2008 - 04.2009
Sales Desk Manager
LITHIA
01.2008 - 04.2008
Sales Manager
Russ Darrow Group
05.2003 - 01.2007
Some College (No Degree) - Effective Leadership Course
Fox Valley Technical Institute