Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
WILLIAM SOUTHARD

WILLIAM SOUTHARD

Tampa,FL

Summary

Dynamic and results-driven Sales Leader with over 15 years of progressive experience in sales management across dental, fitness, insurance, and financial services industries. Proven track record of consistently exceeding revenue targets, building high-performing teams, and scaling operations. Skilled in consultative selling, team development, and strategic planning. Passionate about driving top-line growth while maintaining exceptional client experiences.

Overview

21
21
years of professional experience

Work History

Founder & Principal Consultant

William Southard Consulting, LLC
12.2023 - Current
  • Consult dental, medical, and legal practices to optimize sales strategy and increase revenue.
  • Identify operational inefficiencies and deliver actionable solutions for sales process improvements.

Dental Implant Sales & Finance Representative

NUVIA Dental Implant Center
10.2022 - 12.2023
  • Averaged $1.25M+ in monthly revenue, consistently exceeding company goals.
  • Set company record by closing over $1M in sales within the first two weeks of a new center opening.
  • Contributed to company growth from 10 to 29 centers nationwide.
  • Educated patients on treatment options, built trust, and advised on financing plans.

Director of Design / Sales Manager

Townsley Fine Art
11.2021 - 09.2022
  • Doubled previous year’s revenue to $1.8M within 8 months through strategic hiring and team development.
  • Personally sold high-value fine art and portrait packages.
  • Responsible for P&L performance, recruiting, onboarding, and staff training.

Licensed Insurance Agent/Sales Producer/Underwriter

Amica Mutual Insurance Company, Linc
07.2019 - 07.2021
  • Prospected and developed new business relationships while underwriting and managing personal lines.
  • Focused on retention, upselling, and customer education.

General Sales Manager

24 Hour Fitness
09.2018 - 05.2019
  • Reversed a 2+ year underperformance trend by consistently exceeding monthly revenue goals.
  • Implemented sales programs to boost personal training and membership growth.

General Manager/District Vice President

La Fitness - Fitness International
11.2011 - 09.2018
  • Led all aspects of sales and operations, from budgeting to employee accountability.
  • Improved club revenue through strong planning and team leadership.

Sales Lead Manager

Cardinal Fitness
10.2010 - 11.2011
  • Managed hiring, payroll, membership resolution, and daily operations.
  • Maintained strong client service standards and improved staff efficiency.

Direct Sales Account Executive

Comcast
08.2009 - 05.2010
  • Marketed residential cable and internet services via door-to-door sales campaigns.

Lead Relationship Banker

Alpine Bank
08.2004 - 07.2009
  • Led customer experience initiatives, opened accounts, and exceeded branch sales targets.

Education

Accounting And Finance

Rock Valley College
Rockford, IL

Skills

  • Sales Strategy
  • Revenue Growth
  • Team Leadership
  • CRM (Salesforce)
  • Client Relationship
  • Management
  • P&L Oversight
  • Talent Development
  • Lead Generation
  • Insurance Sales
  • Consultative Selling

Languages

Polish
Elementary

Timeline

Founder & Principal Consultant

William Southard Consulting, LLC
12.2023 - Current

Dental Implant Sales & Finance Representative

NUVIA Dental Implant Center
10.2022 - 12.2023

Director of Design / Sales Manager

Townsley Fine Art
11.2021 - 09.2022

Licensed Insurance Agent/Sales Producer/Underwriter

Amica Mutual Insurance Company, Linc
07.2019 - 07.2021

General Sales Manager

24 Hour Fitness
09.2018 - 05.2019

General Manager/District Vice President

La Fitness - Fitness International
11.2011 - 09.2018

Sales Lead Manager

Cardinal Fitness
10.2010 - 11.2011

Direct Sales Account Executive

Comcast
08.2009 - 05.2010

Lead Relationship Banker

Alpine Bank
08.2004 - 07.2009

Accounting And Finance

Rock Valley College

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